Our Best Practices
15
Sep
Google Analytics Funnel Analysis to Find and Fix Conversion Issues
It is an adventure to track your visitors’ journey through your website. And Google Ana...
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15
Aug
A Quick Guide to Setting Up Google Analytics 4 for Your B2B Business
“Out with the old, in with the new" is the best mantra for efficiency in the ever-chang...
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31
Jul
Cookieless Future: How Can Businesses Adapt Their Marketing Mix?
The digital marketing landscape is evolving at an innovative pace. For years now, markete...
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08
Jul
Seeing Direct Traffic in Google Analytics? Embrace These 10 Tactics to Fix It
The adage, ‘the more, the better,’ works everywhere in business except when it comes ...
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29
Jun
‘Cookieless Future’ - How to Market in a World Without Cookies?
While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovabl...
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21
Jun
How to Test and Ensure Highest Data Quality
“The goal is to turn data into information and information into insight.” – Carly F...
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10
Jun
How Predictive Analytics Helps With Automated Sales Forecasting and More
Did you know that the global predictive analytics market is expected to reach $35.45 bill...
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05
Feb
Data Cleaning - All You Need to Know in 2022
Did you know that B2B data decays at a rate of 35% annually? In other words, one-third...
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