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	<title>Marketing Automation and Growth Marketing Experts</title>
	<link>https://atcoredigital.com</link>
	<description></description>
	<pubDate>Mon, 20 Jan 2020 11:23:46 +0000</pubDate>
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		<wp:author><wp:author_id>1</wp:author_id><wp:author_login><![CDATA[admin]]></wp:author_login><wp:author_email><![CDATA[rakesh@nascenture.com]]></wp:author_email><wp:author_display_name><![CDATA[Taran Nandha]]></wp:author_display_name><wp:author_first_name><![CDATA[]]></wp:author_first_name><wp:author_last_name><![CDATA[]]></wp:author_last_name></wp:author>
	<wp:author><wp:author_id>6</wp:author_id><wp:author_login><![CDATA[saurabh_atcoredigital]]></wp:author_login><wp:author_email><![CDATA[saurabh.goyal@atcoredigital.com]]></wp:author_email><wp:author_display_name><![CDATA[Saurabh Goyal]]></wp:author_display_name><wp:author_first_name><![CDATA[Saurabh]]></wp:author_first_name><wp:author_last_name><![CDATA[Goyal]]></wp:author_last_name></wp:author>
	<wp:author><wp:author_id>8</wp:author_id><wp:author_login><![CDATA[Deepika_atcoredigital]]></wp:author_login><wp:author_email><![CDATA[deepika@atcoredigital.com]]></wp:author_email><wp:author_display_name><![CDATA[Deepika Samant]]></wp:author_display_name><wp:author_first_name><![CDATA[Deepika]]></wp:author_first_name><wp:author_last_name><![CDATA[Samant]]></wp:author_last_name></wp:author>
	<wp:author><wp:author_id>9</wp:author_id><wp:author_login><![CDATA[jyotsna_atcoredigital]]></wp:author_login><wp:author_email><![CDATA[jyotsna@atcoredigital.com]]></wp:author_email><wp:author_display_name><![CDATA[Jyotsna]]></wp:author_display_name><wp:author_first_name><![CDATA[Jyotsna]]></wp:author_first_name><wp:author_last_name><![CDATA[]]></wp:author_last_name></wp:author>
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	<title>Marketing Automation and Growth Marketing Experts</title>
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		<item>
		<title>Common Marketo Implementation Challenges to Avoid</title>
		<link>https://atcoredigital.com/blog-post/marketo-implementation-to-have-better-marketing-automation-process/</link>
		<pubDate>Mon, 29 Jul 2019 18:06:16 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
		<guid isPermaLink="false">http://atcore.nascenture.com/?post_type=blog_post&#038;p=1956</guid>
		<description></description>
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<h4>Based on our first-hand experiences I am sharing the most common Marketo implementation challenges to be aware of as you implement/scale your Marketo Instance</h4>
<!-- /wp:heading -->

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<p>By Taran Nandha</p>
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<p>If you are implementing or enhancing your Marketo footprint you are already working with one of the best platforms for marketing automation. Marketo will be the core of your marketing technology stack along with your CRM system and a driving focus for the marketing teams. Making Marketo work well for your teams should be a focus and doing it right is imperative for the success of your marketing teams. I have had the privilege of overseeing the implementation and maturity of Marketo instance at a number of organizations of various size and industries and based on the first-hand experience I am sharing the most common Marketo implementation pitfalls to be cognizant of.&nbsp; &nbsp;<br></p>
<!-- /wp:paragraph -->

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<p>1. Align teams across the organization -&nbsp; Get all your internal teams rowing in the same direction and doing it to plan.&nbsp; A successful Marketo implementation will require cooperation and continued support from teams like Digital/Web Operations, CRM and IT, Sales Operations, Content, General Marketing, and others. Make sure that you have a champion from each of these teams that is completely onboard to making the implementation and adoption of Marketo seamless and quick.</p>
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<p>2. Ensure Expertise on the team - If you are new to Marketing Automation or lack marketing automation expertise and muscle, secure professional services to navigate through the process. Not necessary to purchase professional services from Marketo but secure a resource (consultant or agency) that can not only meet your resource needs but can also guide you through the implementation and help project plan it for you. Make sure you budget for it right up front because if you do not you will likely regret it. Have a long term view and get the Marketo Agency or Consultant to provide an expected maturity curve and time frame so that you can track your progress over time.</p>
<!-- /wp:paragraph -->

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<p>3. Understand Technical implications and have a plan for them - Make sure you have technical resources lined up because whether you like it or not as you will need to get technical. Marketo will be interfacing with a number of elements of your companies technology stack and you may run into unexpected technical issues related to Marketo. Make sure the technical issues arising from your Marketo implementation are well documented for future references and maintain technical architecture documentation from day one. With growing Martech stack around your Marketo instance, you will need to refer and build this documentation over time.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>4. Build winning templates for all major marketing programs and campaigns - A marketing process cannot be consistent and optimized for speed if each new request uses a unique approach and requires new Marketo templates. Build templates in Marketo for all your marketing needs as much as possible. For example - if your company runs webinars, make sure the end to end webinar marketing process (invitations, registration landing pages, thank you pages, reminder emails, and final emails, etc) is running on templates based on best practices. This will help you bring unprecedented scale to your marketing teams. Though built on best practices make sure you AB test the templates on a continuous basis to optimize for conversion.</p>
<!-- /wp:paragraph -->

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<p>5. Expect and celebrate success in Crawl, Walk and Run stages - Let the extended team and the organization know when you are succeeding. Don't overdo it but make sure to share your small successes throughout your Marketo implementation and continue to build confidence around the system.&nbsp;Market your success and continue to enjoy the sponsorship you need to drive the best possible results from your Marketo Implementation.<br>--------------------------------------------------------------------------------------------------------------------</p>
<!-- /wp:paragraph -->

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<p>We at Atcore Digital love to implement or rejuvenate Marketo instances for our customers. Getting started with Marketo or looking to get your Marketo Implementation in top shape drop us a line at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a>&nbsp;</p>
<!-- /wp:paragraph -->

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<p><em>P.S. We offer one free audit worth $1500 every month and would love to do it for you if possible.&nbsp; </em></p>
<!-- /wp:paragraph -->]]></content:encoded>
		<excerpt:encoded><![CDATA[Top Marketo Implementation Challenges and Pitfalls to Avoid
1. Align teams across the organization
2. Ensure Expertise on the team
3. Understand Technical implications 
4. Build winning templates
5. Expect and celebrate success]]></excerpt:encoded>
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										<category domain="blog-category" nicename="marketing-automation"><![CDATA[Marketing Automation]]></category>
		<category domain="blog-category" nicename="marketo"><![CDATA[Marketo]]></category>
		<category domain="post_tag" nicename="marketo-implementation"><![CDATA[Marketo Implementation]]></category>
		<category domain="post_tag" nicename="marketo-services"><![CDATA[Marketo Services]]></category>
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		<wp:meta_value><![CDATA[Common Marketo Implementation Challenges to avoid. Read our best practices to have a better and robust Marketo set up in place. Marketing Automation Blog.]]></wp:meta_value>
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			<wp:comment_id>6</wp:comment_id>
			<wp:comment_author><![CDATA[Taran Nandha]]></wp:comment_author>
			<wp:comment_author_email><![CDATA[rakesh@nascenture.com]]></wp:comment_author_email>
			<wp:comment_author_url></wp:comment_author_url>
			<wp:comment_author_IP><![CDATA[122.173.75.50]]></wp:comment_author_IP>
			<wp:comment_date><![CDATA[2019-08-01 04:48:17]]></wp:comment_date>
			<wp:comment_date_gmt><![CDATA[2019-08-01 04:48:17]]></wp:comment_date_gmt>
			<wp:comment_content><![CDATA[Hello , nice blog]]></wp:comment_content>
			<wp:comment_approved><![CDATA[1]]></wp:comment_approved>
			<wp:comment_type><![CDATA[]]></wp:comment_type>
			<wp:comment_parent>0</wp:comment_parent>
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			<wp:comment_id>7</wp:comment_id>
			<wp:comment_author><![CDATA[Gaurav]]></wp:comment_author>
			<wp:comment_author_email><![CDATA[shalini.chauhan18@gmail.com]]></wp:comment_author_email>
			<wp:comment_author_url></wp:comment_author_url>
			<wp:comment_author_IP><![CDATA[103.220.158.32]]></wp:comment_author_IP>
			<wp:comment_date><![CDATA[2019-08-12 18:40:53]]></wp:comment_date>
			<wp:comment_date_gmt><![CDATA[2019-08-12 18:40:53]]></wp:comment_date_gmt>
			<wp:comment_content><![CDATA[Good read.]]></wp:comment_content>
			<wp:comment_approved><![CDATA[1]]></wp:comment_approved>
			<wp:comment_type><![CDATA[]]></wp:comment_type>
			<wp:comment_parent>0</wp:comment_parent>
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					</item>
					<item>
		<title>Smarketing – Aligning Sales and Marketing for Greater Success</title>
		<link>https://atcoredigital.com/blog-post/how-to-align-sales-and-marketing-team-for-better-reporting-higher-revenue/</link>
		<pubDate>Wed, 31 Jul 2019 12:12:33 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2089</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>By Taran Nandha</p>
<!-- /wp:paragraph -->

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<p>“There is no sale without the story; no knockout without the setup.” – Gary Vaynerchuk<br></p>
<!-- /wp:paragraph -->

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<p>Sales and marketing alignment is an indispensable element in any organization’s success mantra and stating this is nothing, but well, a broken record. In theory, it’s all rainbows and sunshine; practically, not so much! So, what can you do to make sales and marketing as in sync as Sherlock and Watson, or Batman and Robin, or Bert and Ernie? You get the drift. We’ve broken it down for you. Here are 5 essential steps to establish an infallible ‘Sales + Marketing = Smarketing’ strategy:</p>
<!-- /wp:paragraph -->

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<p>1. &nbsp; &nbsp; &nbsp; <strong>Revenue Discussion and Agreement Between Sales and Marketing:</strong><a href="https://blog.zoominfo.com/sales-and-marketing-alignment-statistics/"> B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth.</a> Shared revenue goals with well-defined service level agreements (SLAs) are sure to help you achieve this number. Numbers make ideas more realistic. Therefore, when sales talks about revenue per customer, deal size, etc, marketing is more likely to determine the number of viable leads that are needed to hit that number. Once that cat’s out of the bag, both sales and marketing would be more driven to closely working together than running in Schrodinger’s circles.</p>
<!-- /wp:paragraph -->

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<p>2. &nbsp; &nbsp; &nbsp; <strong>Focus on Strong Sales Enablement Tools</strong>: According to research 76% of content marketers forget sales enablement, and 65% of sales reps say they can’t find content to send to prospects. This is nothing but a plague on sales and marketing alignment. Marketing works day in and day out on collaterals that help make the sales representatives ‘sales-intelligent’. These could be brochures, leaflets, presentations, case studies, etc. It’s important that marketing takes a step further and helps sales folks access these tools easily enough to make optimum use of them.&nbsp;&nbsp;</p>
<!-- /wp:paragraph -->

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<p>3. &nbsp; &nbsp; &nbsp; <strong>Closed-Loop Reporting</strong>: More than 80% of marketing leads never convert into sales. Whatever happens to those leads? Hence the need for closed-loop reporting. Not just to know the status of all leads but to run analysis on what is working and what is not in terms of sales. Understanding what marketing channels, campaigns, and tactics are yielding the best results as far as sales are concerned because that is what really matters. It brings focus on the revenue impact of marketing versus the lead volume. Knowing what matters when it comes to closing more sales helps marketers focus on making sure they are cranking up the right channels and tactics and, in turn, get an up-to-date status of those leads. Closed-loop reporting also helps in identifying leaks and stalls in the sales and marketing funnel to help plug those holes. Sales benefits from closed-loop reporting too as it receives cleaner and better leads, thus increasing a lead-to-conversion rate and sales ROI.</p>
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<p>4. &nbsp; &nbsp; &nbsp; <strong>Top-notch Sales and Marketing Technology</strong>:<a href="https://www.precisionmarketinggroup.com/blog/sales-marketing-alignment-statistics"> 35-50% of sales go to businesses that respond first</a>. Businesses are responding to leads at an average of 40 hours response time. If responding promptly isn’t a priority for you, what is? Aligning sales and marketing would always remain a far-fetched dream in the absence of a CRM and a marketing automation platform. Even with systems in place, most sales teams are either not receiving leads in real-time or sales follow-up process is not optimized. Make sure that the process between marketing and Sales handoff is tight and when results flow everyone will be inclined to follow the required best practices. Make sure you have the right level of commitment from all team involved to ensure the success of your Martech and Salestech investments.</p>
<!-- /wp:paragraph -->

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<p>5. &nbsp; &nbsp; &nbsp; <strong>Campaign Deliberation Between Sales and Marketing</strong>:<a href="https://blog.zoominfo.com/sales-and-marketing-alignment-statistics/"> Companies with dynamic and adaptable sales &amp; marketing processes report an average of 10% more sales people on-quota compared to other companies.</a> This step could be considered as the easiest upgrade for aligning sales and marketing. Since sales reps deal with prospects on the front line, they have a better and more explicit insight into the prospects’ needs. Marketing can make use of that insight for fashioning highly relevant content which should be sent out through campaigns (email, social media, paid, etc). This would give salespeople more than a sneak-peek into the marketing execution process, thus establishing higher understanding and confidence amongst the teams.</p>
<!-- /wp:paragraph -->

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<p>If you took a look at these steps as closely as we wanted you to, you’d have understood by now that the core of each of these steps is “Collaboration”. Regular sales and marketing meetings and catch-ups would help the respective team members develop confidence in their ideas, processes, and outcomes. Let these teams breathe easy and get rid of their ‘holier than thou’ outlook. Don’t let the taboo of misalignment hit you like a stupefy spell. Let genuine collaboration make your sales and marketing teams aligned like Sherlock &amp; Watson, Batman &amp; Robin, and Bert and Ernie. Yes, you get my drift!</p>
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<p><strong>Do you have a solid sales and marketing alignment?</strong></p>
<!-- /wp:paragraph -->

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<p>If yes, great! If not, we’ve got your back! Just write to us at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a>&nbsp; and we’ll take it from there.&nbsp;<br></p>
<!-- /wp:paragraph -->]]></content:encoded>
		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>2089</wp:post_id>
		<wp:post_date><![CDATA[2019-07-31 12:12:33]]></wp:post_date>
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					<item>
		<title>Best practices for conducting a marketing content audit and revamping content strategy</title>
		<link>https://atcoredigital.com/blog-post/best-practices-for-conducting-a-marketing-content-audit-and-revamping-content-strategy/</link>
		<pubDate>Wed, 28 Aug 2019 10:00:58 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2197</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>By Taran Nandha<br></p>
<!-- /wp:paragraph -->

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<p>“Content isn't the King it is the Kingdom”! Thinking about revamping your content strategy or simply looking at building a content marketing plan, the one thing you will need to do is conduct a thorough audit of your existing content.</p>
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<p>Before you begin auditing make sure audience segments and their information needs have been defined across the lifecycle stages you expect your buyers to go through. Make sure all existing content is linked to specific buyer personas and buying cycle stages. Include all content types and formats (e.g. educational and product/service-oriented white papers, ebooks, videos, podcasts, on-demand webinars, case studies, customer testimonials). There are many tools available but in my view, the simplest thing to do is have a cloud based spreadsheet organized around the personas, buyer's journey stages, content type, content topic and, various engagement metrics (views, downloads, comments, likes, etc.)&nbsp;&nbsp;</p>
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<p>Once you have your existing content mapped for buyer personas and stage of the buying cycle you have created the library of your available content the audit process begins. The audit can easily become complicated and take a lot of time which is not recommended. The following 5 key focus areas for the audit are enough to get you a very true picture of the state of your marketing content.<br></p>
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<p><strong>Gap Analysis. </strong>Once you have done the exercise of buyer personas, sales cycle stages and available content you will have a clear picture of the Gaps you need to fill. The spreadsheet itself will show the personas and stages that do not have enough marketing content.<br></p>
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<p><strong>Quality</strong>. Content with poor production quality will not only derail demand creation but can also create lasting negative perceptions of the organization and your brand. Ensure all assets meet brand and style guidelines, and update or discard any content that doesn’t meet quality standards.<br></p>
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<p><strong>Relevance.</strong> Determine which content meets specific information needs of audience segments in defined buying cycle stages. Look for content that can easily be updated or repurposed to become relevant. For example, if you have a white paper on a topic you can easily create multiple content pieces (blogs, infographics, social media posts) that can be used for different personas and sales cycle stages.&nbsp;</p>
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<p><strong>Value.</strong> While content value is partially a function of quality and relevance, it is ultimately defined buyer’s response to how well the content addresses an information need. The past level of consumption, engagement, and comments from customers can be a great indicator of value a piece of content is providing. This also helps you identify topics of greater value that need to have cluster content developed around them.</p>
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<p><strong>Influence</strong>. The primary goal of content should always be to meet the needs of buyers, but it is also important to ensure it meets the needs of the selling organization. Review each content asset to measure how it will influence buyers and if the influence will result in the desired result for the organization. For example, a case study should be strong enough to convince a prospect to move further in the sales cycle.<br></p>
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<p>With the content audit done the fun is just beginning. Now make sure you put the audit to good use and leverage it to provide future direction for your content marketing strategy and always remember what you do after you create the content is what truly counts.&nbsp;</p>
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<p>If you have a handle on your content marketing strategy and execution that is great. If not we at Atcore Digital can help with keeping your content marketing in top shape. Drop us a line at <a rel="noreferrer noopener" href="mailto:info@atcoredigital.com" target="_blank">info@atcoredigital.com</a> and we will take it from there.<br><br></p>
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		<excerpt:encoded><![CDATA[Content Marketing Best Practices. Looking at building a content marketing plan, the one thing you will need to do is conduct a thorough audit of your existing content.]]></excerpt:encoded>
		<wp:post_id>2197</wp:post_id>
		<wp:post_date><![CDATA[2019-08-28 10:00:58]]></wp:post_date>
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		<title>Key skills and roles required for successful B2B event marketing</title>
		<link>https://atcoredigital.com/blog-post/key-skills-and-roles-required-for-successful-b2b-event-marketing/</link>
		<pubDate>Fri, 13 Sep 2019 07:56:36 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2219</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>According to <a href="https://blog.adstage.io/2018/02/20/b2b-marketing-demand-gen-budget">AdStage</a> 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018.</p>
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<p>Depending on the size of the organization, functional responsibilities for event-related activities may sit within multiple departments or geographies, and the skills required may require multiple roles. In smaller organizations, one individual may be responsible for many roles tied to events. You must have an integrated marketing plan that should be built in partnership with the sales team for every event or conference you plan to attend. The plan must have 3 phases, Pre Event, At Event and Post Event activities that need to happen. Successful execution of your event marketing and management will require the following skills and roles:</p>
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<p><strong>Event manager.</strong> This role acts as a project manager and logistics and operations coordinator. Every event must have a designated event manager with an end to end responsibility and ensure all cross-functional teams are delivering to the event marketing plan.</p>
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<p><strong>Content strategist.</strong> This role helps craft messaging and create assets by event type that align with the personas that you are expecting to engage with for each event. The messaging becomes the core of all communications done as part of your event marketing.<br></p>
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<p><strong>Social/inbound marketing/digital strategist.</strong> This role manages and monitors social media activities, designs Web assets and assists the nurture specialist and content strategist. It focuses on capturing inbound mentions, responses, and inquiries resulting from the successful execution of your event marketing plan.<br></p>
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<p><strong>Automation/nurture specialist</strong>. This role is responsible for making sure of email engagement with prospect attendees and automating follow up with generated leads from the event. It is also responsible for implementing and managing rules, triggers and nurture programs within marketing automation platforms (MAPs) and event management software (EMS).<br></p>
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<p><strong>Influencer relations.</strong> Media and analysts play a role in event strategy and overall effectiveness. This role owns and manages these relationships, creates a communication strategy and schedules meetings with media and analysts that may be attending the event. This can be great for getting media mentions and getting published or telecast coverage.<br></p>
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<p><strong>Sales enablement. </strong>This role is responsible for accelerating potential buyers through the sales cycle. This includes training the sales team attending the event with the right messaging, positioning, presentations and demos supporting marketing efforts related to expected engagement at the event.<br></p>
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<p><strong>Teleprospecting.</strong> Pre- and post-event teleprospecting can be key to driving the right leads. This role helps drive attendance, deliver event-related messaging and follow up with attendees to identify interest and lead qualification.<br></p>
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<p>There is no doubting the power of live events, just make sure you are using the latest digital engagement and automation tools along with the traditional best practices to make the best return on your investment in events. An integrated event marketing plan with the above-mentioned roles will be key to your success. <br></p>
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<p>If you have a handle on your event marketing strategy and execution that is great. If not we at Atcore Digital can help with keeping your event marketing in top shape. Drop us a line at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a> and we will take it from there.<br><br></p>
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		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>2219</wp:post_id>
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			<wp:comment_id>28</wp:comment_id>
			<wp:comment_author><![CDATA[Diving Cyprus]]></wp:comment_author>
			<wp:comment_author_email><![CDATA[divingcyprus@gmail.com]]></wp:comment_author_email>
			<wp:comment_author_url>https://pissouribaydivers.com/</wp:comment_author_url>
			<wp:comment_author_IP><![CDATA[83.24.207.184]]></wp:comment_author_IP>
			<wp:comment_date><![CDATA[2020-01-10 16:55:04]]></wp:comment_date>
			<wp:comment_date_gmt><![CDATA[2020-01-10 16:55:04]]></wp:comment_date_gmt>
			<wp:comment_content><![CDATA[Well done to the author. A useful content.]]></wp:comment_content>
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		<title>Do Marketing Automation and Robotic Process Automation Go Hand in Hand!</title>
		<link>https://atcoredigital.com/blog-post/do-marketing-automation-and-robotic-process-automation-go-hand-in-hand/</link>
		<pubDate>Wed, 25 Sep 2019 08:46:03 +0000</pubDate>
		<dc:creator><![CDATA[saurabh_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2234</guid>
		<description></description>
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<p>By: Taran Nandha</p>
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<p>Forrester predicts that more than 40% of enterprises will create state-of-the-art digital workers by combining AI with Robotic Process Automation (RPA). <a href="https://www.forbes.com/sites/gilpress/2018/11/06/ai-and-automation-2019-predictions-from-forrester/#75a68a9e4cb5">The RPA market will reach $1.7 billion in 2019 and $2.9 billion in 2021</a>. By definition Robotic process automation (or RPA) is an emerging technology for business process automation based on the notion of using software based robots powered by artificial intelligence (AI). RPA systems perform repetitive tasks typically done by humans using an application's graphical user interface (GUI).<br></p>
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<p>Though one may think that RPA is not meant for marketing automation because marketing operations department typically does not have large teams that are performing repetitive manual tasks but there is a strong case for use of RPA in certain aspects of marketing automation because of the productivity and agility it brings into the fold. Here are my top 5 picks for processes that marketers can automate and enjoy their drink while the bots do the work!<br></p>
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<p><strong>1 Monitor Competitor Pricing&nbsp;</strong></p>
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<p>Competitor pricing is a driver to so many decisions in marketing that having a handle on it can be crucial for your business. With dynamic pricing changes, especially in e-commerce businesses, continuous price shopping is imperative to maintain your competitive edge. You can do it all without taking valuable time out of your day, by letting a bot do it for you and deliver it to you in the format and cadence you want.<br></p>
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<p><strong>2 Data Management &amp; Aggregation</strong></p>
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<p>With RPA, you can deploy robots to collect and aggregate contacts from any kind of websites so that your teams don’t have to spend time searching for companies, names, phone numbers, and other critical information. Not just that the bots can even update your CRM and you marketing automation system with new data. Another example of bringing agility into your marketing to sales hand off  you can have bots scrape scanned soft copy documents like an attendee list from a trade show and automate the process of uploading the contacts into your marketing automation system. This can reduce the time it takes for uploading these soft copy lists from days to minutes. </p>
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<p><strong>3 Crawl for New RFPs and Opportunities</strong></p>
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<p>If your business bids on RFPs, your sales and marketing teams have to continuously look for opportunities and a lot of manual effort is required in terms of finding and downloading the available RFPS.&nbsp; RPA powered bots can crawl the usual websites you seek business from and automatically download new available RFP files and deliver directly to your sales and marketing team to take action upon.</p>
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<p><strong>4 Automated Marketing Reports</strong>&nbsp;</p>
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<p>With increasing complexity of channels in marketing and ever increasing pressure of making sure marketing budget decisions are made based on results a significant amount of time is spent collecting, aggregating, assembling and visualizing marketing reports. With RPA in the mix the entire process can be automated and reports from various channels can be prepared and delivered directly to your inbox or mobile device without any human effort. You can easily free the resources working on manually assembling the data and preparing reports to do more productive marketing tasks.</p>
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<p><strong>5 RPA Powered Chatbot</strong>s</p>
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<p>Conversational marketing is becoming an essential in both B2B and B2C marketing funnel. Artificial intelligence driven chatbots powered by RPA can be an extremely powerful combination for converting website visitors. For example a website visitor may be looking for specific information to make a decision. The website chatbots can trigger the RPA bot to retrieve the required information and since the RPA Bot is already integrated with various back-end applications and databases, it can quickly (within milliseconds) retrieve the information requested and make it available to the visitor. </p>
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<p>Deploying RPA bots can&nbsp; certainly give you more time to spend on building your pipeline and engaging with your customers. You will be able to focus on nurturing your leads as you automate repetitive processes. RPA bots will help you seize your sales opportunities by bringing you closer to your customers. It can also be an key element of your <a href="https://atcoredigital.com/blog-post/smarketing-aligning-sales-and-marketing-for-greater-success/">smarketing strategy</a>. Give RPA a spin and see if it is for you.</p>
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<p>Want to take your Marketing Automation to the next level. We would love to partner with you on that. Drop us a line at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a> and we will take it from there!<br></p>
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		<excerpt:encoded><![CDATA[Role of RPA in automating Marketing processes. 
]]></excerpt:encoded>
		<wp:post_id>2234</wp:post_id>
		<wp:post_date><![CDATA[2019-09-25 08:46:03]]></wp:post_date>
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		<wp:meta_value><![CDATA[A fairly strong case for use of RPA in certain aspects of marketing automation because of the productivity and agility it brings into the fold.]]></wp:meta_value>
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		<title>5 Must-Haves for B2B Website Conversion Rate Optimization</title>
		<link>https://atcoredigital.com/blog-post/5-must-haves-for-b2b-website-conversion-optimization/</link>
		<pubDate>Fri, 27 Sep 2019 07:15:57 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2259</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>By:  Taran Nandha</p>
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<p>Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase the percentage of your website visitors taking the desired action.&nbsp; There are abundant  Conversion Rate Optimization tactics available to increase conversion rates for your B2B website. In this blog, we will keep the spotlight on <strong>5 easy to miss CRO tactics</strong> which can act as catalysts for your B2B website conversions and help you achieve demand generation targets. </p>
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<h3><strong>1.</strong> <strong>Have your contact phone number in the top fold of the website</strong>.</h3>
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<p>According to the <a href="https://www.trainingjournal.com/articles/feature/why-should-you-include-your-phone-number-your-website">training journal</a> – having your phone number available on the home page can itself boost conversion by 10-20%. With the increasing use of mobile devices for search, your website visitors may not have the time, patience, or an available hand to scroll and fill out an online form. Make it easy for them to contact you by enabling single click dialing from the first fold of their mobile experience. It also works great for website visitors that may not want to wait for email responses and want to engage with someone right away.&nbsp;  Example below</p>
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<!-- wp:image {"id":2277,"align":"center","width":298,"height":528} -->
<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://atcoredigital.com/wp-content/uploads/2019/09/pic-1-579x1024.jpg" alt=" Example of &quot;Call Sales&quot; floating button conversion rate optimization." class="wp-image-2277" width="298" height="528"/><figcaption> Example of "Call Sales" floating button on www.birdeye.com mobile experience </figcaption></figure></div>
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<h3><strong>2.</strong> <strong>Flaunt your accolades and accomplishments.</strong></h3>
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<p>You have earned your awards, social validation ratings, and real testimonials, it is time to flaunt them. Make sure they are available on the website pages you are driving traffic to and seek conversion on. Your rewards and recognitions will inculcate a feeling of security amongst your website visitors and encourage them to take action. </p>
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<h3><strong>3.</strong> <strong>Use Creatively enhanced yet relevant imagery</strong>.</h3>
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<p>Visuals have a far deeper impact and engagement level than words. Make sure the images and other visuals you use on the landing pages are relevant to the traffic you are driving and/or represents your product or service. Ensure that the relevance is maintained between the visual used at the source of traffic (example an online ad banner) and the landing page. A visual imprint of your product or services can also be very powerful. A perfect example would be the screenshot of your product giving the visitors a sample of what to expect leading to conversion and engagement. <br><br></p>
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<h3><strong>4.</strong> <strong>Have value-driven Call-to-Action (CTA) buttons</strong>.</h3>
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<p>Have your CTA buttons highlight the value for the target prospect. For instance, if you are looking for customers to create an account and join your rewards program rather than having the CTA button read “Create Account”, you may want to replace this with “Start Earning Rewards”. This will drive curiosity and the possibility of conversion as nobody wants to not earn rewards.&nbsp;<br></p>
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<h3><strong>5.</strong> <strong>Use as few form fields as possible</strong>.</h3>
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<p>A long-form with many fields can get boring and tedious for anyone to fill. Get the absolutely necessary to have information like name, email ID, Company,&nbsp; etc. and limit your form fields to no more than 5 if possible. Get rid of fields like address, landline number, unless necessary.  Once you know the company website, you can easily and automatically augment the required information from available 3rd party sources. Several companies are using this technique to increase conversion rates.<br></p>
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<p>We recommend that you implement the ideas in this blog post through AB testing and figure out which works for your website visitors. We are certain you will find some winners here.<br>If you need a partner to do AB testing our team of CRO experts with 40 Years of combined experience are just an email away <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a></p>
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<p><br></p>
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		<wp:post_id>2259</wp:post_id>
		<wp:post_date><![CDATA[2019-09-27 07:15:57]]></wp:post_date>
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		<wp:post_name><![CDATA[5-must-haves-for-b2b-website-conversion-optimization]]></wp:post_name>
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										<category domain="blog-category" nicename="marketing-automation"><![CDATA[Marketing Automation]]></category>
		<category domain="blog-category" nicename="marketing-strategy"><![CDATA[Marketing Strategy]]></category>
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		<wp:meta_key><![CDATA[_yoast_wpseo_focuskw]]></wp:meta_key>
		<wp:meta_value><![CDATA[Conversion Rate Optimization]]></wp:meta_value>
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		<wp:meta_key><![CDATA[_yoast_wpseo_linkdex]]></wp:meta_key>
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		<wp:meta_key><![CDATA[_yoast_wpseo_metadesc]]></wp:meta_key>
		<wp:meta_value><![CDATA[A/B testing is one of the fastest deployable methodologies to achieve conversion rate optimization on your website. Achieve your CRO goals]]></wp:meta_value>
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		<wp:meta_value><![CDATA[5 Must-Haves for B2B Website Conversion Rate Optimization]]></wp:meta_value>
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					<item>
		<title>Do&#039;s &amp; Don&#039;ts of Blogging-Tips to Write Engaging Blogs</title>
		<link>https://atcoredigital.com/blog-post/dos-donts-of-blogging-tips-to-write-engaging-blogs/</link>
		<pubDate>Fri, 04 Oct 2019 12:29:01 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2493</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p><strong>Blogging is Art!! But for those; who take it heartily!!</strong></p>
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<p>Are you a pro blogger or trying your hands at it for the first time? Whether you need to write for B2B, B2C, or for yourself; the rulebook is no different.&nbsp;</p>
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<p>From a marketing strategy point of view, investing time and efforts in<a target="_blank" href="https://en.wikipedia.org/wiki/Content_marketing" rel="noreferrer noopener">&nbsp;<strong>Content Marketing</strong></a>&nbsp;is one of the most promising things to do.&nbsp;</p>
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<p>The best part about blogging is you are not restricted to any particular style, language, genre, or topics to choose from; while writing.&nbsp;</p>
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<p>The blogs could be used for amplifying any new product/services that you launch, or you can choose to make major announcements.</p>
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<p>There are certain suggestions for blogging enthusiasts that they should abide by and some that they should avoid while writing to develop a desired piece of blog.&nbsp;</p>
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<p>Do not forget, while&nbsp;<strong>writing a blog</strong>; you have to consider the search engine rules as that is going to be the significant source of an audience for you.&nbsp;</p>
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<h2>Substantial Blogging Statistics</h2>
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<p>Until you know the movement of the content marketing industry, how can you make a concrete content strategy for your business?&nbsp;</p>
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<p>Though everyone is known to the fact that “Content is King,” but it is essential to understand how it could be beneficial for you.&nbsp;</p>
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<p>Here is a great example of a prevalent content distribution strategy. This image explains, which content channels are popular with businesses.</p>
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<div class="wp-block-image"><figure class="aligncenter"><img src="https://atcoredigital.com/wp-content/uploads/2019/10/Content-Distribution-Channels-2017.png" alt="blogging stats" class="wp-image-2478"/></figure></div>
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<p>Source:&nbsp;<a target="_blank" href="https://www.mailmunch.com/blog/content-distribution-strategies/" rel="noreferrer noopener">Mailmunch, Click here</a>&nbsp;to get further details on this.&nbsp;</p>
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<h3><strong>List of Do’s While Writing a blog</strong></h3>
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<p>Practically, nothing can validate your online identity better than a well thought out blogging strategy. Recent statistics reveal that marketers can acquire 126% more qualified leads; if they are consistent with blogging.&nbsp; Here are some writing tips for you to consider when writing your next blog.&nbsp;</p>
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<p><strong>1</strong>. <strong>Write Proper Headlines:</strong>&nbsp;A catchy headline can decide whether your audience will continue reading your blog or not. Write a relevant, attractive, and strong headline. Explaining various concepts under subheadings and section heading is also strongly recommended. </p>
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<p><strong>2.</strong>&nbsp;<strong>Add links:</strong>&nbsp;This calls for adding an internal and external link on relevant subject/keywords in your blog. The internal linking will drive your website engagement, whereas the external links will boost your&nbsp;<strong>domain authority.</strong>&nbsp;</p>
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<p><strong>3.</strong>&nbsp;<strong>Use simple language:&nbsp;</strong>Writing a blog doesn’t mean you choose tough vocabulary to impress your readers/audience. Try to use simple words so that people can easily understand your idea and can relate to it. The more your audience feel associated with you, the more chances you will get to convert them as your customers.&nbsp;</p>
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<p><strong>4.</strong>&nbsp;<strong>Be focused; Be straight:</strong>&nbsp;Choose your topic for blogging and stick to it while writing your blog. Having a wack to cover too many topics or keywords will adversely affect the essence of your writing. Focusing on your topic will help you to get better conversion.&nbsp;</p>
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<blockquote class="wp-block-quote"><p><em>Interested in learning more about&nbsp;</em><strong><em>Conversion Rate Optimization</em></strong><em>?? Here is a relevant post for you;&nbsp;<a rel="noreferrer noopener" target="_blank" href="https://atcoredigital.com/blog-post/5-must-haves-for-b2b-website-conversion-optimization/">click here</a></em>.</p></blockquote>
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<p><strong>5. Choose &amp; Use Keywords Wisely:&nbsp;</strong>The practice of keyword stuffing is dead and buried now. To make your blog post counted as authentic in search engines eye; you too have to behave wisely as far&nbsp;<strong>keywords density</strong>&nbsp;is concerned. Invest proper time in&nbsp;<strong>keywords research</strong>&nbsp;and choose appropriate keywords. Use keywords in title and sub-headings.&nbsp;</p>
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<p><strong>6.</strong>&nbsp;<strong>Use Graphics/Videos/Gif’s:</strong>&nbsp;Adding media such as graphics, images, Gif’s, and videos are a great way to hold your readers. Usage of proper photos and videos also proves to be&nbsp;<strong>an SEO&nbsp;</strong>booster for your blog post. Keep a balance in adding all these elements.&nbsp;</p>
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<p><strong>7.</strong>&nbsp;<strong>Proofread Before You Post:&nbsp;</strong>To be a successful blogger; you need to develop the habit of Proofreading. Once you are done with the writing part, take a break and come back again to proofread your blog. It will be easier to pick up your mistakes and editing your writing work after giving yourself a break. You may also ask someone to read and check it once before you publish it.&nbsp;</p>
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<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://atcoredigital.com/wp-content/uploads/2019/10/Content-Quote.jpg" alt="blogging" class="wp-image-2484" width="740" height="122"/></figure></div>
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<h3><strong>List of Dont’s While Writing A Blog</strong>&nbsp;</h3>
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<p>Knowing what not to do is also essential; the same applies to ‘<strong>blogging’</strong>&nbsp;as well. So here we have come up with some serious mistakes that you should avoid writing a blog.</p>
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<p><strong>1</strong>. <strong>Don’t Overdo:&nbsp;</strong>Undoubtedly, blogs are meant to provide information, but you should know where to stop. Writing exaggerated or excessive about your topic will bore your audience, and they may leave it in-between. This could increase the&nbsp;<strong>bounce rate</strong>&nbsp;of your website.&nbsp;</p>
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<p><strong>2. Avoid Overstuffing Elements:</strong>&nbsp;Design your blog correctly to make it look attractive and exciting to your audience. Mind it not to overstuff any element. Too many images or videos can distract the audience, and they won’t get a clear message from your blog.&nbsp;</p>
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<p>You can follow the below-given steps:</p>
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<ul><li>Collect information.</li><li>Decide headings/suib-headings.</li><li>Collect/design relevant images, videos, and other media files.</li><li>Make a proper balance of all elements, i.e., text, images, and media files.</li></ul>
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<p><strong>3. Consider Readability:&nbsp;</strong>Do not overlook the fact that you are writing for your audience. Keep the sentence short and simple. Writing long paragraphs and lines can make it difficult to understand.&nbsp;A high readability score can add on in your&nbsp;<strong>SEO rankings</strong>, as well.&nbsp;</p>
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<p><strong>4.</strong>&nbsp;<strong>No Negative Writing:&nbsp;</strong>A big NO to criticizing your competitors or other views in your blogs. Blogging allows you to put down your ideas, but why to waste this chance in writing something negative. Moreover, the positive written content is more likely to be shared and referred by your readers.&nbsp;</p>
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<p><strong>5.</strong>&nbsp;<strong>Strict NO to Plagiarize Content</strong></p>
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<p>Whether you are a professional blogger or a hobbyist; drop the idea of using copied content from other sites. Posting plagiarized content will affect your website in a big way. In no case, any Search engines will give a green signal to duplicate or copied content.&nbsp;</p>
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<p>The above-stated suggestions are tried and tested by many professionals and you should follow them to achieve greater success with your blog.</p>
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<p>We hope you enjoyed reading our blog. We wish you success with your content marketing efforts but if you ever need an extra hand, we are just an email away. Write to&nbsp;<a rel="noreferrer noopener" target="_blank" href="mailto:info@atcoredigital.com">info@atcoredigital.com</a>&nbsp;and&nbsp;initiate your personalized discussion with a content marketing expert.&nbsp;</p>
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		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>2493</wp:post_id>
		<wp:post_date><![CDATA[2019-10-04 12:29:01]]></wp:post_date>
		<wp:post_date_gmt><![CDATA[2019-10-04 12:29:01]]></wp:post_date_gmt>
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		<wp:post_name><![CDATA[dos-donts-of-blogging-tips-to-write-engaging-blogs]]></wp:post_name>
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		<category domain="post_tag" nicename="content-marketing"><![CDATA[Content Marketing]]></category>
		<category domain="blog-category" nicename="content-marketing"><![CDATA[Content Marketing]]></category>
		<category domain="post_tag" nicename="tips-for-blogging"><![CDATA[tips for blogging]]></category>
		<category domain="post_tag" nicename="write-a-blog"><![CDATA[write a blog]]></category>
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		<wp:meta_key><![CDATA[_yoast_wpseo_metadesc]]></wp:meta_key>
		<wp:meta_value><![CDATA[Check out the list of some do's and dont's for blogging. A well written blog can help you achieve your content marketing goals.]]></wp:meta_value>
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		<title>Do You Really Need a Marketo Audit?</title>
		<link>https://atcoredigital.com/blog-post/why-would-you-need-marketo-health-audit/</link>
		<pubDate>Mon, 07 Oct 2019 11:58:48 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2511</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:heading {"level":3} -->
<h3>What exactly is a Marketo Audit?</h3>
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<p>&nbsp;The <a href="https://www.marketo.com/">Marketo</a> Health Audit is a comprehensive review of your running marketing automation processes. This Marketo health checkup includes the technical and operational implications of Marketo. It also consists of a thorough check of the processes within Marketo and its integration with CRM. Most audits also examine if your current plan is leveraging the prescribed Marketo best practices or not.</p>
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<p>You might feel satisfied with your current Marketo applications setup, but there is always a scope of betterment; especially if you get it reviewed by experts. This is what we at AtCore Digital, do for you under our "Marketo Health Audit" services.&nbsp; &nbsp;</p>
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<h3>Benefits of Performing Marketo Health Audit</h3>
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<p>Let's examine the various benefits; a business will get from a well conducted "Marketo Health Audits."</p>
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<p><strong>1) Lead Lifecycle &amp; Scoring Insights</strong> </p>
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<p>Lead lifecycle and scoring are significant elements of your demand generation strategy. They help in securing a required lead handoff between your sales and marketing teams. The Marketo health audit studies your customer's online behaviors and can help identify the ideal lead lifecycle.</p>
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<p>Scoring leads based on prospects' behavior allows you to categorize the qualified leads to enhance revenue performance.  Lead Scoring of your visitors based on the web activity is a prime component of a Marketo audit. The audit must help you to decide if the current lead scoring model is right or not.</p>
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<p><strong>2) Optimizing Engagement Marketing</strong></p>
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<p>Getting your Marketo Audit done by professionals must provide you a clear picture of the performance of your communication efforts. To make any marketing program a success; a perfect mix of communication streams is required. </p>
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<p>You need to serve your targeted audience with the relevant content depending upon the stage within your sales funnel. Whether it's your running email marketing campaign or you are planning to launch a new one; it should engage your customer.  Marketo health audit with engagement marketing perspective should include the following:</p>
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<ul><li>Categorization of customers based on their individual behavior, choices, and demographics.</li><li>Making you aware of possible gaps that you can close wrt communication and engagement with customers by building automated campaigns.&nbsp;&nbsp;</li><li>Optimizing your current engagement marketing campaigns by providing suggestions for automated A/B testing.&nbsp;</li></ul>
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<div class="wp-block-image"><figure class="aligncenter"><img src="https://atcoredigital.com/wp-content/uploads/2019/10/5-Marketo-Implentation-Keys-1.jpg" alt="Marketo Health Audit" class="wp-image-2514"/></figure></div>
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<p><strong>Source:</strong> <a href="https://atcoredigital.com/blog-post/marketo-implementation-to-have-better-marketing-automation-process/">Common Marketo Implementation Challenges to Avoid.</a> You better read this to get a deep insight into what you should avoid scoring good in "Marketo Health Audit."</p>
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<p><strong>3) Help Define Account-Based Marketing (ABM) Strategy</strong></p>
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<p>Marketers tend to consider ABM as simply creating tiers for targeting customers.  Whereas this is a common misconception doing Marketo health audit can help fill the gaps. Here is what it should be covering for you:</p>
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<ul><li>How to best set up managing account insight and profiling.</li><li>Identifying valid target accounts while using data and AI.</li><li>Tracking Account engagement scoring on various leads.</li><li>Opportunities for streamlining various ABM channels</li></ul>
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<p>&nbsp;<strong>4) Thorough Marketing Analytics</strong></p>
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<p>No marketing campaign is complete without considering the marketing analytics. Marketo has a bunch of in-built analytic features and tools. A well-conducted Marketo Audit will ensure if the analytics in place are sufficient to help you make the right decisions when allocating your resources and budget. The Marketo Audit must:</p>
<!-- /wp:paragraph -->

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<ul><li>Scrutinizing your customer journey and provide insights into prospects' behavior throughout the funnel.</li><li>Help you develop a flexible ad hoc reporting dashboard; that gives you actionable insights.</li></ul>
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<p><strong>&nbsp;5) Dynamic Web Personalization</strong></p>
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<p>The one-to-one interaction or web personalization experience can convert your prospects into customers. The more you make your targeted audience feel special and attended personally, the more chances you get to bag them. Marketo is capable of providing a personalized experience to engage deeply with your prospects.&nbsp;</p>
<!-- /wp:paragraph -->

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<p>The Marketo Health Audit will let you know if you are going in the right direction.&nbsp;</p>
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<p>The story doesn't end here. There are so many Marketo applications that can contribute to achieving your business goals, but if leveraged in the right way.&nbsp;</p>
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<p></p>
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<div class="wp-block-image">
<figure class="aligncenter is-resized"><a href="https://atcoredigital.com/marketo-audit-2019/"><img class="wp-image-2515" src="https://atcoredigital.com/wp-content/uploads/2019/10/CTA-marketo-audit-1.jpg" alt="Marketo Health Audit" width="740" height="123"></a></figure>
</div>

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<p></p>
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<p>We would love to help you while selecting the Marketo applications that fit your marketing campaigns today… and tomorrow. You can ask us to get a detailed Marketo health audit to know the loopholes so that you can streamline your efforts. Write to us&nbsp;<a rel="noreferrer noopener" target="_blank" href="mailto:info@atcoredigital.com">info@atcoredigital.com</a>.&nbsp;&nbsp;</p>
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<p></p>
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		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>2511</wp:post_id>
		<wp:post_date><![CDATA[2019-10-07 11:58:48]]></wp:post_date>
		<wp:post_date_gmt><![CDATA[2019-10-07 11:58:48]]></wp:post_date_gmt>
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		<wp:post_name><![CDATA[why-would-you-need-marketo-health-audit]]></wp:post_name>
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		<wp:post_parent>0</wp:post_parent>
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		<wp:is_sticky>0</wp:is_sticky>
										<category domain="blog-category" nicename="marketing-automation"><![CDATA[Marketing Automation]]></category>
		<category domain="post_tag" nicename="marketing-automation"><![CDATA[Marketing Automation]]></category>
		<category domain="blog-category" nicename="marketo"><![CDATA[Marketo]]></category>
		<category domain="post_tag" nicename="marketo-health-audit"><![CDATA[Marketo Health Audit]]></category>
		<category domain="post_tag" nicename="marketo-services"><![CDATA[Marketo Services]]></category>
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		<wp:meta_value><![CDATA[Marketo Audit]]></wp:meta_value>
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		<wp:meta_key><![CDATA[_yoast_wpseo_metadesc]]></wp:meta_key>
		<wp:meta_value><![CDATA[Let professionals help you in doing Marketo Health Audit to ensure you are putting efforts in the right direction. Know the various Marketo applications.]]></wp:meta_value>
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		<title>7 Indirect Ways Marketing Automation is Helping You</title>
		<link>https://atcoredigital.com/blog-post/7-indirect-ways-marketing-automation-is-helping-you/</link>
		<pubDate>Wed, 09 Oct 2019 09:48:59 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2558</guid>
		<description></description>
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<p><strong>Marketing automation</strong> is not any hidden concept; it has become the darling of every marketer irrespective of their business size. Once thought to be something for bigger companies Marketing Automation is now prevalent in small and medium-sized businesses in almost every industry.</p>
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<blockquote class="wp-block-quote"><p>- With 69% of people depending upon online research to engage with a brand, it becomes necessary to speed up your marketing efforts.&nbsp;</p><p>- On average, 51% of businesses are currently using Marketing automation. -&nbsp;<em>Emailmonday</em></p><p>- Almost half of the B2B companies (58%) admitted; they have planned to adopt Marketing automation. - &nbsp;<em>Emailmonday</em></p><p>- 48% of Marketers use Marketing automation prominently in their business marketing portfolio to create personalized customer experiences. –&nbsp;<em>House of Marketing</em>&nbsp;"Yearly Marketing Survey 2019" (2019)</p></blockquote>
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<p>This is the most effective way to promote &amp; grow your business in this technologically moving world.&nbsp;</p>
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<p>Keeping track of what you should be pitching can be tiring, stressful, and time-consuming; if done manually. To attain equilibrium with the fast pace competition; you better get your hands-on marketing automation tools.</p>
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<p>Looking beyond the visible lead generation and automation results, there are some indirect benefits of implementing marketing automation tools. The benefits outline below might not come clearly in the picture but are of great value.</p>
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<p><strong>1) More Freed-up Time</strong><br>The technological advancement in marketing resulted in more free time for marketers. You can now put your hands in various other creative and strategic business activities.&nbsp;</p>
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<p><strong>2) Streamline Multiple Channels</strong><br>The best part of the following automation tool is; it provides better control of various online channels. For example, there are numerous social media automation tools like&nbsp;<a rel="noreferrer noopener" target="_blank" href="https://signupnow.hootsuite.com/">Hootsuite</a>, Buzzsumo, Scoop.it, buffer, etc. to streamline your social media channels. Which, otherwise, when handled manually; can be quite a time-consuming process.&nbsp;</p>
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<p><strong>3) Better Budget Allocation to Programs</strong><br>Implementing these automation tools for marketing can replace a considerable team. Resulting in savings from your people budget that can now be allocated to programs. Increasing your program budget will lead to higher ROI from marketing.</p>
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<div class="wp-block-image"><figure class="aligncenter"><img src="https://atcoredigital.com/wp-content/uploads/2019/10/7-benefits-of-marketing-automation.png" alt="marketing automation" class="wp-image-2559"/></figure></div>
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<p><strong>Source:&nbsp;</strong><a target="_blank" href="https://www.emailmonday.com/marketing-automation-statistics-overview/" rel="noreferrer noopener">Emailmonday</a>, you may check out this post to get detailed figures on the latest Marketing Automation statistics</p>
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<p><strong>4) Increased Average Deal Size &amp; ROI</strong><br>The processes like cross-sells, up-sells, customer interaction, and follow-ups become quite comfortable with such tools.</p>
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<p>Eventually, you will notice an improvement in your customer lifetime value. A well-designed campaign with qualified lead management can enhance your sales activity; which will further promise to produce a better ROI. Here is; how effectively you can leverage automation options to optimize ROI.</p>
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<ul><li>Lead Management Automation (lead scoring, qualification, and progression.)</li><li>Encourage return visits by automating loyalty programs.</li><li>Email marketing automation; to bag new customers and staying connected with the existing ones.</li><li>Using tracking, analysis, and measuring tools available with all marketing automation solutions. This will help in understanding the ROI flow.&nbsp;</li></ul>
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<p><strong>5) Improved Accountability of Resources</strong><br>Passing the buck is a common trend in any organization. Especially when it comes to taking responsibility for something not doing well. Using any automation tool can reduce workplace issues while improving the accountability of personnel. The clear cut reports can quickly point out which part of the system is performing ineffectively.&nbsp;</p>
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<p><strong>6) Better Co-ordination</strong><br>The automatic processes have a clear definition, targets, time limits, and responsibility set for all involved team members. Moreover, working with marketing automation tools can benefit your team in many ways, including:</p>
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<ul><li>Increased productivity</li><li>Increased effectiveness</li><li>Working with other creative stuff</li><li>Librate from mundane tasks</li></ul>
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<p><strong> 7) Giving Second Life To Your Content</strong><br>Marketing automation can help in repurposing your published content.  You might have a blog running; what you do after posting a new blog post? Share it on social media; that's it. </p>
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<p>Marketing automation can help in repurposing your published content.  You might have a blog running; what you do after posting a new blog post? Share it on social media; that's it. </p>
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<p>Through marketing automation, you can set up some automated rules to use it further. This will be like giving your posted content a second chance. You can set the rules to share the relevant content for educating your audience when required.&nbsp;</p>
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<p>Doing this will widen the scope of lead conversion and increase customer lifecycle.</p>
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<p>Moreover,<a target="_blank" href="https://atcoredigital.com/blog-post/how-to-align-sales-and-marketing-team-for-better-reporting-higher-revenue/" rel="noreferrer noopener">&nbsp;marketing automation goes hand in sales &amp; marketing</a>, content marketing, lead generation, voice search, reputation management, and so on.&nbsp;&nbsp;</p>
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<p>These are just seven of the hundreds of benefits that you can get while investing in this practice. If you are still only using any traditional email blasters or generic CRM platforms, it's high time to think again. If you are a marketer having forward-thinking for:&nbsp;</p>
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<ul><li>Regained hours&nbsp;</li><li>Low operational costs&nbsp;</li><li>Massive reach&nbsp;</li><li>Qualified leads&nbsp;</li><li>Sales conversions&nbsp;</li><li>Higher ROI&nbsp;</li></ul>
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<p>Then the best answer could be leveraging a suitable automation portfolio to materialize your idea of achieving marketing goals.</p>
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<p>We can practically help you in choosing the best automation solution for your business. Write to us at&nbsp;&nbsp;<a rel="noreferrer noopener" target="_blank" href="mailto:info@atcoredigital.com">info@atcoredigital.com</a>.</p>
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		<wp:meta_value><![CDATA[Switching to marketing automation from running traditional marketing could be best decision for you. It ensures improved lead generation and better ROI.]]></wp:meta_value>
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		<title>Transforming Branding in Today’s World</title>
		<link>https://atcoredigital.com/blog-post/transforming-branding-in-todays-world/</link>
		<pubDate>Mon, 14 Oct 2019 08:45:10 +0000</pubDate>
		<dc:creator><![CDATA[jyotsna_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2614</guid>
		<description></description>
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<p>In today’s world of ever-increasing technology influence and numerous digital platforms that are available for your customers to engage with your brand, creating a multi-channel presence is of colossal importance. The traditional branding ways were easier due to limited channels and greater control. But organizations are now technologically driven and are highly cognizant of the need for prominence on various social media and other online channels. The following are a few pointers on branding in the new age and why it is imperative that companies of today be more contemporary and digital in their approach to branding.</p>
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<h2><strong>Even small companies can go international or build a multinational presence</strong></h2>
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<p>With the onset of social media platforms like Facebook, Instagram, Twitter, Whatsapp etc, small businesses have access to the global market. Marketing a product successfully through these mediums is not a  cakewalk but for modern-day entrepreneurs that have been able to do it well the sky is the limit in terms of the reach their brand can have. Branding efforts on channels that are top of the current market trends help savvy businesses to have a distinguished global presence.</p>
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<h2><strong>Fast and short product lifecycles</strong></h2>
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<p>The last 3 decades have witnessed a steep shortening of product lifecycles. What used to take years to develop and launch now is launched in months if not weeks. The products of the past used to have decades of product life but new-age customers want faster upgrades (Think VCRs, DVDs and now streaming services). The masses have become technology-driven and are often tired of using the same product and keen to use any new variant as soon as it is launched. For example - <a href="https://www.pewinternet.org/fact-sheet/mobile/">cell phone users</a> are changing handsets every few months which was unthinkable until a few years ago. </p>
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<h2><strong>Fierce competition makes differentiation essential&nbsp;</strong></h2>
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<p>The concept of the global economy and power of accessibility through the use of internet technology has made possible fierce competition. Many companies are providing similar products and services and competing for customers. Industries that had limited producers are now dealing with far more competitors. Even something as simple as the soft drinks market a company like Coke is battling not just Pepsi but a number of other brands. This compounded with the types of drinks (health, low-calorie and exotic drinks) that are taking up shelf space due to their popularity with the customers is forcing Coke to innovate and build sub-brands to compete effectively in those categories of drinks. In the times of such cut-throat competition, your product can only stand out if people can relate to it through smart branding strategies. Differentiating your product and service in the crowded space is key to success.</p>
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<h2><strong>Online reputation is key to engagement </strong></h2>
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<p>People's opinions have always had the power to build or kill your market reputation. In today’s age the online reviews and ratings have high influence on customers. Most consumers and businesses never purchase anything without having a look at the ratings and reviews. Bad online reputation can hamper the growth of your business, in worst cases, even cause the end of it. Make sure your brand connects emotionally with the audience and has a solid online reputation. Make a concerted effort to build and propagate your online reputation from day one.</p>
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<h2><strong>Employees are a key channel to amplify your brand</strong></h2>
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<p>Today’s tech-savvy employees can be a very effective tool for building your brand online. You have to play this card very carefully. Make sure you have well-published rules of what they can share on social media and also produce content that employess could share. If played right comprehensive messaging propagated through your teams can help create an unbeatable presence through various digital channels.</p>
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<h2><strong>Balanced digital engagement is the key</strong></h2>
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<p>Branding should be done keeping in mind the various digital channels available. Build a Digital Marketing strategy that tells your brand story on channels that matter to your business and build a strong online reputation to stay ahead of the competition.</p>
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<p>If you need help with building your brand across Digital channels give us a shout at info@atcoredigital.com and <a href="http://www.atcoredigital.com">we would love to partner</a> with you on that.</p>
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<p></p>
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		<wp:meta_value><![CDATA[Transforming Branding in Today’s World. Key to succesful Digital Branding]]></wp:meta_value>
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		<wp:meta_value><![CDATA[In today’s world of ever-increasing technology and numerous digital platforms creating a strong brand identity online is key to successful branding.]]></wp:meta_value>
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		<title>Importance of Marketo Instance Cleanup</title>
		<link>https://atcoredigital.com/blog-post/marketo-instance-cleanup/</link>
		<pubDate>Fri, 01 Nov 2019 11:37:19 +0000</pubDate>
		<dc:creator><![CDATA[saurabh_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2816</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>&nbsp;A scheduled Marketo instance cleanup or data hygiene practices can make your Marketo perform at its best year-round. If you experience a slow working Marketo instance or you think it's not as agile as its once was, then its time to clean it up.&nbsp;</p>
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<p>Removing unused/old data from your Marketo instance from time to time and following other database hygiene best practices are great ways to keep your marketing automation platform fresh and at peak performance.</p>
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<p>Unlike wine, all aging data is not worth preserving. Marketo instance database is no different. Practicing data hygiene by performing scheduled Marketo cleanup can eventually result in an up to 20% increase in marketing team productivity.</p>
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<p>According to a <a href="https://www.data.com/export/sites/data/common/assets/pdf/DS_Gartner.pdf">Gartner study</a>, the poor quality data is the core reason that keeps 40% of all business, deprived of achieving their overall business goals. Moreover, it cost you even more in lost time and lost productivity making the total impact on your business quite high.&nbsp;</p>
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<h2><strong>Top Benefits of Performing Marketo CleanUp&nbsp;</strong></h2>
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<p>Performing Marketo Instance cleanup will surely result in a healthier automation management system, better performance, quality leads, and personalized customer experiences. Here is a list of some prime benefits that you can get from instance cleanup.&nbsp;</p>
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<p class="has-text-color has-very-dark-gray-color"><strong>Saves Money:</strong> Your Marketo pricing tier is decided on the leads count in your database. By regular flushing of the unused data, you can avoid the need to move to a higher tier and the associated increase in the subscription fee.</p>
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<p><strong>Cleans bad data:</strong> Keeping dirty data in your marketing database can mislead other metrics you set for marketing campaigns. Identifying the bad data and removing it ensure you maintain and preserve the valuable leads in your Marketo database.&nbsp;</p>
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<p><strong>Identifying Fake Accounts:&nbsp; </strong>With the help of various tools and filters, such as ‘name, validation,’ you can automatedly identify the unusable contact information. This way, you can quickly figure out fake accounts and block them out of your lead database.</p>
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<p><strong>Coping with Contact Data Change</strong>: Referring to a report by Marketo, more than 70% of contact data will change or go wrong within a year. Doing Marketo cleanup provides a chance to diagnose and deal with such bad contact data. There are tools for Lead validation that can help identify and retain only valid leads.</p>
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<p><strong>Better Lead segmentation and Effective Content Strategy:</strong> The cleaner your database, the better you can examine, identify and segment the qualified leads. An organized lead database makes it easier to send highly personalized emails or content to such validated leads and expect better Conversion Rates from your marketing campaigns.</p>
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<p>The sooner you get started with the Marketo cleanup, the earlier you can improve your database health and overall performance. But make sure to deploy a specialized person to take care of this job. If you have any Marketo experts in your in-house team- it's great; otherwise, hiring a consultant is a good option. Since it will require time, effort, and Marketo knowledge only an experienced person can execute this job well.&nbsp;</p>
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<div class="wp-block-image"><figure class="aligncenter"><img src="https://atcoredigital.com/wp-content/uploads/2019/11/marketo_cleanup3-1.jpg" alt="Marketo cleanup" class="wp-image-2819"/></figure></div>
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<h2><strong>Managing Various Marketo Assets</strong></h2>
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<p>In addition to the lead data, the following is the recommended list of assets that you must audit and cleanse from time to time as indicated in the table below:</p>
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<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://atcoredigital.com/wp-content/uploads/2019/11/table.png" alt="" class="wp-image-2842" width="578" height="491"/></figure></div>
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<p><strong>TIP: </strong><em>Double-check to ensure if you really don't need these assets for any future process; otherwise, archive this instead of erasing it.</em></p>
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<p>It is recommended to get your <a href="https://atcoredigital.com/blog-post/why-would-you-need-marketo-health-audit/">Marketo health audit</a> periodically to cross-check if you are on the right track. </p>
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<p>Need to get deep Marketo cleanup done? Just drop us an email at info@atcoredigital.com.&nbsp;<br></p>
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<p><br></p>
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		<wp:meta_value><![CDATA[Marketo Cleanup]]></wp:meta_value>
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		<wp:meta_value><![CDATA[If your marketo instance is working very slow or not as per your expectations then going for marketo cleanup is the best handy idea.]]></wp:meta_value>
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		<title>6 Step Strategy For Successful Account Based Marketing Campaign</title>
		<link>https://atcoredigital.com/blog-post/6-step-strategy-for-successful-account-based-marketing-campaign/</link>
		<pubDate>Mon, 04 Nov 2019 05:45:19 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2833</guid>
		<description></description>
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<p>If executed well, an Account Based Marketing campaign could result in improved conversion rates for your top target accounts. The Account Based Marketing (ABM) is a strategic discipline that made its foray in the B2B world many decades ago. The irony is that many marketers are still struggling to develop successful account-based marketing campaigns.&nbsp;</p>
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<p>According to a <a href="https://www.itsma.com/research/account-based-marketing-and-roi-building-the-case-for-investment/">survey done by ITSMA</a>,  in 2013 the Investment in ABM was at an all-time high and was expected to rise in the coming years. With time there predictions have been proved correct, and as of now, 80% of marketers have started emphasizing on ABM efforts.&nbsp;<br></p>
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<p>ABM empowers B2B marketers to create more brand awareness and better engagement with their target list of accounts. Like any other business strategy ABM campaigns should also start with clear objectives and expected outcomes. Typical objectives you should consider are:&nbsp;</p>
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<ul><li>Your expectation for qualified leads (Quantity and Quality)</li><li>Average Revenue expectations per closed account</li><li>Overall ROI from ABM campaign</li><li>The right Budget for the ABM campaign?&nbsp;</li></ul>
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<p>Some essential components should be appropriately incorporated to develop an effective ABM campaign. Here is the list of the same.</p>
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<p><strong>1. Identifying Target Accounts</strong></p>
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<p>The identification of target accounts is the most crucial part of any marketing campaign. Considering the right data makes you scientifically identify and pick up the accounts that possess a high likelihood of being your customers.</p>
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<p>The essential data that you should consider to get more real company-level insights are:</p>
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<ul><li>Firmographics to pick the right look and feel of your broad target companies</li><li>Secondary Research to add a layer of intelligence to pick companies that are prime for your product or service</li></ul>
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<p>The firmographics analysis provides you broad company information, i.e., company size, industry, employee strength, revenue estimation, estimated growth, and graphical presence.</p>
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<p>Secondary Research analysis reveals a deeper layer of intelligence. For example, if you are selling mobile app security software that is good for financial services companies the secondary research layer should help you identify Financial Services companies that have a Mobile App that is being widely used by its customers.&nbsp;</p>
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<p>Considering data from this analysis will enable you to decide on the relevant accounts to pitch.</p>
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<p><strong>2.Building Account Centric Profiles</strong></p>
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<p>Now its time to get personalized with the particular people from the selected list of accounts for ABM. The objective of an Account Based Marketing campaign is to build relationships with people, not with companies. Remember you may be targeting an account but at the end of the day, people in that account are going to make the purchase decision. You can explore LinkedIn to find out the people occupying the relevant roles in those companies. You can also invest in buying quality leads from list broker companies.&nbsp;&nbsp;&nbsp;</p>
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<p><strong>3. Developing Personalized Messages</strong></p>
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<p>Once you are done with collecting their contacts (emails or social media handles) next, you should build messaging that will resonate with the audience personas. The messaging should make them feel engaged and immediately makes sense to them.&nbsp;</p>
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<p>Do proper homework before creating and building personalized messaging to these personas. You should research and know about their pain points, the current priorities, their needs, and their general buying behavior. After identifying their priorities, develop a straightforward content strategy to make them believe that you know what they need, and you can offer the best solution.</p>
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<p>Psychology says buyers want to be treated like a human and your ABM targets are no different. In fact, referring to one recent <a href="https://www.salesforce.com/form/conf/state-of-the-connected-customer-2nd-edition/">Salesforce report</a>, 72% of decision-makers in any business prefer personalized marketing instead of being treated as just another prospect in your marketing automation software.&nbsp;</p>
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<p><strong>4.Choosing The Right Mix of Channels</strong></p>
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<p>After identifying the accounts, target profile, and creating the right content, the next step is to present this content to them in a fitting way. For that, you need to choose a perfect blend of platforms through which you will target them. Inbound and outbound marketing channels need to be involved in this. Your ultimate aim is to get noticed by your prospects. So, try all traditional and creative options to get their attention.&nbsp;</p>
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<p>Run multi-channel campaigns using phone, email, online advertising and publish your content across mediums that may be of interest to the target audience. To intensify these efforts, you could also sponsor and attend industry-specific events that you expect your target audience to attend.&nbsp;&nbsp;&nbsp;</p>
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<p>Check out some <a href="https://atcoredigital.com/blog-post/best-practices-for-conducting-a-marketing-content-audit-and-revamping-content-strategy/">Content Marketing Best Practices</a> that will help you to deliver the right content to your ABM prospects through the right channel. </p>
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<p><strong>5. Aligning Sales &amp; Marketing</strong></p>
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<p>The success of any marketing strategy is often calculated by the performance of actual sales. Running an Account Based Marketing campaign allows marketers to concentrate on particular people only. The ABM campaign activates sales and other revenue teams with account intelligence that aids in prioritizing the marketing qualified accounts. Moreover, it helps in 360-degree alignment in the sales &amp; marketing departments. Here are some stats showing the benefits of ABM efforts.</p>
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<ul><li>The B2B companies working on the ABM efforts; reported for having <a href="https://www.rollworks.com/resources/blog/17-abm-statistics">200% more revenue than</a> those who don’t.</li><li>There are <a href="https://www.marketo.com/webinars/top-10-findings-from-the-sales-and-marketing-alignment-study/">67% higher chances</a> of lead conversions and getting new clients.&nbsp;</li><li>Along with higher sales companies experienced <a href="https://blog.marketo.com/2017/11/key-successful-abm-marketing-sales-alignment.html">36% higher customer retention</a>; who have tightly aligned ABM efforts.&nbsp;</li></ul>
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<p>The entire ABM structure works around lead management that widens the scope of more conversions. Sales from ABM perspective concentrates on increased engagement, larger deals, and faster growth.</p>
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<p> <strong>6.Measuring Success &amp; Optimizing </strong></p>
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<p>Remember the objectives that you set at the initial stage? You should measure the performance of your Account Based Marketing campaigns against those goals. Doing this will give you a clear picture of your current standing.&nbsp;</p>
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<p>Check how many of those goals are achieved or how close you are to making those goals.  Have a full-funnel approach. Check if your target audience is responding as expected, if you are getting adequate qualified leads, if your sales team is converting qualified leads and getting the desired sales results? </p>
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<p>The beauty of playing with Account Based Marketing campaigns is that your performance evaluation is much more precise as you're targeting a specific group of people within a target list of companies. And in case of not getting the expected results, it is easy to analyze and pinpoint the weak links of your plan.</p>
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<p>In a nutshell, a successful ABM campaign demands company-wide collaboration and an in-depth study of your prospects. You should have a clear understanding of everything, your ABM goals, personas involved,  challenges your prospects are facing and their preferred channels of engagement only then you can hit the bull's eye with your A Marketing efforts.</p>
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<p>Well, it doesn't sound easy, but those who manage to pull it off the rewards are great. We can help you in creating perfect ABM strategy and manage your ABM campaign, write to us at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a>.<br></p>
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		<wp:meta_value><![CDATA[Here is a 6 step strategy to set up an effective Account-Based Marketing campaign that can help you better target your prospect and generate higher ROI.]]></wp:meta_value>
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		<title>Quick Tips For Cleaning Up Sales Insights in Marketo</title>
		<link>https://atcoredigital.com/blog-post/quick-tips-for-cleaning-up-sales-insights-in-marketo/</link>
		<pubDate>Wed, 06 Nov 2019 05:05:57 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2860</guid>
		<description></description>
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<p>Sales Insights in Marketo can get complex to use if the periodic cleanup of assets is not done. Develop a habit of removing email campaigns from Sales Insight once you are done with particular ones.<br></p>
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<p>Cleaning up your sales insights in Marketo allows you to provide better organized and well-defined marketing assets to your sales team. It is also important to have clear criteria or permission set to allow or remove access to sales team members.&nbsp;<br><br>Check out how can you <a href="https://nation.marketo.com/docs/DOC-5161-restricting-sales-insight-actions-with-sfdc-permission-sets">restrict sales insight actions with SFDC permission sets</a>.&nbsp;<br><br>Keeping a high number of email templates for the sales team to send through&nbsp; Salesforce is a common trend but can be counterproductive. It increases negative feedback and low use by the sales teams.<br><br>The following are some suggested steps to perform that will ensure your sales insights in Marketo stays organized and of good use to your sales team:</p>
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<ul><li><strong>Sales Insight:</strong> set default to "Not Publish" everything in Sales Insight.</li><li><strong>Monthly</strong>: deactivate campaigns in Marketo that are no longer running. Invitation emails for past month events like webinars should be achieved.&nbsp;</li><li><strong>Quarterly</strong>: review scoring, data management campaigns, programs, and other assets quarterly to decide whether to archive or clear off.&nbsp;</li><li><strong>Annual</strong>: Examine the overall database, including images, text files, list, emails, lead management campaigns, and take necessary action accordingly.&nbsp;</li></ul>
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<p>In addition to the periodic clean up make sure to give your emails relevant names and dates this will make it easy for salespeople to know which email to use. <br><br>Check out this post to get in-depth details on <a href="https://atcoredigital.com/blog-post/marketo-instance-cleanup/">how to perform Marketo Instance Cleanup.</a> <br> <br>A well maintained and regularly cleansed Marketo database will have a real impact on your marketing team and sales performance and you can get more value from Marketo investment. So, get cleansing, now!<br><br>Need any further help with keeping your sales marketing engine humming at peak performance? Write us an email at <a href="mailto:infor@atcoredigital.com">infor@atcoredigital.com</a>. <br></p>
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		<wp:meta_value><![CDATA[Cleaning of Sales insights in Marketo is important to ensure it performs as expected. It is a great tool for keeping track of all sending emails in Marketo.]]></wp:meta_value>
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		<title>Data Normalization in Marketing Automation- Tips for Marketo Users</title>
		<link>https://atcoredigital.com/blog-post/data-normalization-in-marketing-automation-tips-for-marketo-users/</link>
		<pubDate>Wed, 27 Nov 2019 08:34:15 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2873</guid>
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<p>Database normalization in marketing; describes the process of organizing the content of each table in your database. Marketo data normalization campaigns ensure that each cell of your table should have a single, accurate, and relevant value.  Without normalization, your database could be cluttered, unorganized, inefficient, and may produce unexpectedly wrong results. Database normalization focuses on four main aspects:<br></p>
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<ul><li>Arranging data into logical groups</li><li>Minimizing the amount of duplicate data</li><li>Keeping changes restricted to one place</li><li>Retaining the data integrity during manipulations</li></ul>
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<p>&nbsp;Not all marketers are big fans of data normalization, but one's who really cares about lead generation, content distribution, reporting, and measuring ROI knows its importance.&nbsp;<br></p>
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<h2><strong>Value Added to Automation System - Benefits of Data Normalization in Marketing</strong></h2>
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<p><br>Here are the top reasons <a href="https://blog.zoominfo.com/what-is-data-normalization/">why the data normalization process should be top-of-mind for B2B marketers.</a></p>
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<p>-<strong> Standardized Database</strong></p>
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<p>Scattered, cluttered, duplicate, or poorly maintained databases can cause major headaches for everyone who needs to access it. Marketo Data normalization campaigns give you standardized data that will be significantly effortless to sort through. The sales or marketing people will not need to sort or filter the dirty data; they will get access to the sorted and standardized database. It also empowers you to take necessary actions well in time, which otherwise is not possible with Databases that aren’t standardized.</p>
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<p><strong>- Greater Overall Database Organization</strong></p>
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<p>One of the most significant benefits of running a Marketo data normalization campaign is that you get the overall database organized. A normalized database is easy to clean for finding and reducing the number of duplicates. It becomes easy to apply custom matching logic rules in normalized data that help in identifying all dupes to merge or erase. In other words, a normalized database is far easier to cleanse in comparison to one database that is not normalized.<br></p>
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<p><strong>- Reduction of Redundant Data</strong></p>
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<p>Database normalization goes with creating more tables having unique and accurate information, thus helps in reducing redundancy in the database. What if your Marketo database has an address column of employees in different tables and both showing different addresses for the same employee? That will simply be confusing, which address should you consider right? This calls for verification of accurate address either with the employee or looking at the document he provided for the same. Imagine the time involved in the verification of a single employee address and further verifying the entire database. Performing Data normalization before handing over such data to your sales and marketing team will save their time, which otherwise they had to spend in <a href="https://atcoredigital.com/blog-post/marketo-instance-cleanup/">data cleaning in Marketo Instance. </a><br></p>
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<p><strong>- A Better Handle On Database Security</strong></p>
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<p>Database normalization creates various tables having limited information that could be relevant to one department only. A normalized database restricts the access of the information to relevant hands only. It allows the DBA to grant access to a particular table having his required information only. This enhances the data security as all can’t access to all information.&nbsp;<br></p>
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<p><strong>- Better Analytics and Reporting</strong></p>
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<p>One of the prime goals of the database normalization in the marketing automation tool is to make the database more usable.&nbsp; It helps to cultivate and maintain databases in a way that ensures to drive revenue and maximize ROI. A database having less redundancy and accurate values will provide high-quality data to all concerned people. The sales and marketing team gets direct benefited by getting quality data and working effectively. The correct data helps managers to do the right analysis and generate real-time reports. The better your analysis and reporting will be, the more effectively you can run your marketing programs.</p>
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<h3><strong>Tips for Fine-Tuning Marketo Data Normalization Campaigns</strong></h3>
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<p>Here are some useful tips for fine-tuning your Marketo data normalization campaigns. Following these data normalization in marketing automation suggestions at the initial setup stage will save you lots of time and effort. Let’s pick up the State field to explain how can you can normalize this filed to improve your campaign performance.&nbsp;</p>
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<p><strong>Tip #1 Choose To Build Batch Campaigns</strong></p>
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<p>Whenever possible, choose to go with batch campaigns instead of trigger campaigns. The idea works effectively good when there is a possibility of acceptance to higher latency.&nbsp; Batch campaign workers are mostly underutilized, especially in odd hours (at night or early in the morning.)</p>
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<p>In this example, we have changed the full name of a state to its abbreviation in the smart list. You can also fix misspellings in the Marketo smart lists. So the state normalization process includes:</p>
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<ul><li>Adding all 50 states; complete names in the smart list</li><li>Changing the data value i.e., state name to its abbreviation by setting rules for each state.&nbsp;</li><li>Setting the schedule; when this flow will run, including day, time, and recurrence time.</li></ul>
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<p>The following check out the screenshots to have a better idea of what we have explained above.&nbsp;</p>
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<p>Smart List</p>
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<figure class="wp-block-image"><img src="https://lh3.googleusercontent.com/pI4oOcm5lNMdfShFDXcK78I_tOoHFxlzHq_bdXOnFmA-DKxC_5X1_SKhv4gt6lT_U3MtZburDly8UrpP9kYTlNc2c3AJbSGQLY9KJ5SDPuAuQ-uEJM1Aj4-wUSpQ8xP6EjFop1LU" alt="Data Normalization in Marketing"/></figure>
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<p>Flow</p>
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<figure class="wp-block-image"><img src="https://lh6.googleusercontent.com/ygXDEHE4dZFmVEZYoiH5nkz1tPlNjAAyTkhaZ6lfE1Ok76Nqd9i3WHx76IJ7aw2pN3Wp6KnBtE_uBasaU3XdqMuncfyJEdAYSGNq4dl49BiHY4f2LTlKnrr5mRXvuKO3qinjW1dj" alt="Data Normalization in Marketing"/></figure>
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<p>Schedule</p>
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<figure class="wp-block-image"><img src="https://lh3.googleusercontent.com/TTbpKow98TcM6UsL8sEZXjYoM7USr1JTp3xETIvKT-hOkOrqqUJ175J0a9ooypL3Sesl4SUBSwIUrfw7QPpGzUZsAkhYoSbSP8xR_gRjFbzMrW63NcwvwtUlKqmvo2DQfs2VB-bc" alt="Marketo Schedule"/></figure>
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<p>Images source: <a href="https://nation.marketo.com/community/product_and_support/blog/2017/05/31/tips-for-fine-tuning-your-data-normalization-campaigns">Marketo</a><br></p>
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<p><strong>Tip2# Prioritize Your Campaign Flow</strong></p>
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<p>Marketo evaluates and learns about your choices, so prioritizing campaign flows based on their popularity, alphabetically, or other dimensions can make Marketo work faster.&nbsp;</p>
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<p>Here in this example, if you set the most popular state at the top, it becomes easy for Marketo to identify it as it is placed on the top of the list.&nbsp;</p>
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<p>Following check out the two varieties of the workflow while implementing Data Normalization in Marketing automation tools like Marketo. One workflow set alphabetically and the other is set according to state size.&nbsp;<br></p>
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<ol><li>Alphabetically set workflow&nbsp;</li></ol>
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<figure class="wp-block-image"><img src="https://lh4.googleusercontent.com/dmhBoLjXuIuKRW8fd41myNlLyXhgtZzvzb55VbFKH8Oim72ZzVPiD4BrZHlzev1Bw1j8lDs2KkbTdDPjdPJJR9hKM57d_YEfq62ibHNGCna3llMV2JqiHX_Ap5EJ0t1vGsmbNw7y" alt="Data Normalization in Marketing"/></figure>
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<p>2. Workflow set on state size</p>
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<!-- wp:image -->
<figure class="wp-block-image"><img src="https://lh4.googleusercontent.com/XCJc3ooEf10JHmxP2TC6Rkz1EFb7E5LfU6HiBHHeAzLTx-oLTyW21djSejsCsvN160_j6fBId3wFagZ4HnT1lEj9xhod-2CDt_VHA9jwl35tBevfLe3FqbtXnK3gzmpdIMwnmDNI" alt="Work flow set option Data Normalization "/></figure>
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<p><strong>Tip#3 Restrict Choices Count In A Single Flow Step</strong></p>
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<p>Although workflows are capable enough to handle huge choices, we suggest not to use more than 25 choices in one workflow. The huge list of choices you will add the more loading time it will take and will perform slow.&nbsp;<br></p>
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<p>The idea of breaking your workflow into 2-3 is better than making one big ineffective and slow-performing workflow.&nbsp;<br></p>
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<p><strong>Tip#4 Avoid Trigger Campaigns</strong></p>
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<p>Prevent performance issues caused by large list loads (greater than 5,000 records). Marketo performance can also be impacted if a lot of trigger campaigns are working based on “Person is Created,” and “Data Value changes triggers.” Enabling such options will create a huge record list, which can create performance issues.&nbsp;</p>
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<p>You can use a “Vlookup” to check and rectify the State field values before importing the file. Instead, we suggest setting as many fields as possible such as Lead Source and Lead Source Detail, in your file before you import that.</p>
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<p>Triggers can keep the processor engaged for a long that could cause delays in other campaigns. In order to avoid impact on other campaigns, large batch campaigns should be combined and these can be set to run during off-hours while there is no other campaign scheduled to go out or when users are inactive.<br></p>
<!-- /wp:paragraph -->

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<p>Running Data Normalization campaign is a big problem for many marketers. Let us know if you need any further help on this; simply drop us an email at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a> to get in touch.<br></p>
<!-- /wp:paragraph -->]]></content:encoded>
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		<wp:post_id>2873</wp:post_id>
		<wp:post_date><![CDATA[2019-11-27 08:34:15]]></wp:post_date>
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		<title>Database Normalization For Marketing</title>
		<link>https://atcoredigital.com/?post_type=blog_post&#038;p=2876</link>
		<pubDate></pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2876</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>Data scaling is crucial in every automation system; <a href="https://en.wikipedia.org/wiki/Database_normalization">Data Normalization </a>for marketing automation can help you organize your data in a better way and utilize it more effectively. Data is food for all the major marketing automation processes: lead scoring, segmentation, distributing content, lead nurturing, and analyzing all marketing automation initiatives. <br></p>
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<blockquote class="wp-block-quote"><p><strong>Normalized Data = Effective Lead Management</strong></p></blockquote>
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<p><br>Normalization is a key database tactic to organizes tables in a way to reduce redundancy and inaccuracy of data. Furthermore, data normalization helps design cost-effective database systems having better security models.</p>
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<p>It allows you to keep your data in a standardized format in your database. The process involves splitting the larger table into smaller tables (having accurate values) and linking them using a “key.”</p>
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<blockquote class="wp-block-quote"><p><strong>NOTE:</strong> A KEY is a unique value used to identify a record/data in a table and is known as “Primary Key.” A KEY could be a single column or combination of multiple columns from tables, whereas the foreign key connects the tables and refers to the primary key.</p></blockquote>
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<h2><strong>What Type of Database Need Normalization?</strong></h2>
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<p>WebForms are the primary source of data collection from most prospect and customer data having open text fields. That means people can fill in the same information in variations making it nearly impossible to utilize it properly for lead scoring. <br><br>Among such forms, the key fields that collect necessary data and need normalization are<strong> job titles, locations, and bogus data.<br></strong>For example, in the job title field, you can see a variety of data variations for the same job title:</p>
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<ul><li>Director of Sales</li><li>Dir of Sales</li><li>DOS</li></ul>
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<p>Without running the data normalization process, all these values will not reflect the same and will be considered individual, thus providing you redundant data. <br><br>Moreover, adding a look-up list (wherever possible) is considered as the best approach to standardize the data at the entry point itself.</p>
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<h3><strong>Understanding the Database Normalization Process&nbsp;&nbsp;</strong></h3>
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<p>Normal Forms are the rules that work as a basic element to work through the database normalization process. To create good database design, you should understand the concept of the normal forms and their best uses.</p>
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<p>There exist five normal forms of rules &amp; conditions; generally, organizations work up to 3rd form as there are rare chances of going beyond this level. Mostly, the entire database gets sorted while achieving the 3rd normal form of a table. But when required, organizations do extend the efforts to 4h and 5th levels. </p>
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<!-- wp:image {"align":"center","width":720,"height":210} -->
<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://lh6.googleusercontent.com/nwn2tnkvt-HaGQ-dIDJ9xcavnlv9cDfeKEtx5e314Ly1NqahScKBxpT8mqns4S0JDEw1AHL0rQqIYw1fnmVu5CkTYPo3jpxqTsUtwiVVOgzia_m_qlqJ10IspKRxUbzvemNxeoWe" alt="Database Normalization For Marketing, Marketo" width="720" height="210"/></figure></div>
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<p>Source: <a href="https://www.dotnettricks.com/learn/sqlserver/database-normalization-basics">Types of Normalization</a></p>
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<h3><br><strong>Database Normalization Example:</strong></h3>
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<p>Suppose a video library maintains a database of rented out movies. The table stored in the database looks like this:<br></p>
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<!-- wp:quote -->
<blockquote class="wp-block-quote"><p><strong>NOTE:</strong> Check the “Rented Movies” column; it has multiple values. <br>Let’s normalize the data in this table to make it more useful. Start with stepping into Normal Table 1.</p></blockquote>
<!-- /wp:quote -->

<!-- wp:table {"align":"wide"} -->
<table class="wp-block-table alignwide"><tbody><tr><td><strong>Full Name</strong></td><td><strong>Address</strong></td><td><strong>Rented Movies</strong></td><td><strong>Genre</strong></td></tr><tr><td>Emma Jones</td><td>2nd street, plot no. 4</td><td>Titanic</td><td>Romance</td></tr><tr><td>Emma Jones</td><td>2nd street, plot no. 4</td><td>Daddy’s Little Girls</td><td>Romance</td></tr><tr><td>Harry Jackson</td><td>3rd street, 34</td><td>Clash of Titans&nbsp;</td><td>Action&nbsp;</td></tr><tr><td>Harry Jackson</td><td>3rd street, 34</td><td>Mission Impossible</td><td>Action&nbsp;</td></tr><tr><td>Harry Jackson</td><td>5th avenue</td><td>Mission Impossible</td><td>Action</td></tr></tbody></table>
<!-- /wp:table -->

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<h3><strong>1NF (First Normal Form) Rules</strong></h3>
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<ul><li>Each table cell should have a single value only.</li><li>Each record should be unique.</li></ul>
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<!-- wp:heading {"level":3} -->
<h3><strong>1NF Example (</strong>The above table in 1NF<strong>)</strong></h3>
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<!-- wp:paragraph {"customTextColor":"#0800a3"} -->
<p style="color:#0800a3" class="has-text-color">NF1, Table1</p>
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<!-- wp:table -->
<table class="wp-block-table"><tbody><tr><td><strong>Full Name</strong></td><td><strong>Address</strong></td><td><strong>Rented Movies</strong></td><td><strong>Genre</strong></td></tr><tr><td>Emma Jones</td><td>2nd street, plot no. 4</td><td>Titanic</td><td>Romance</td></tr><tr><td>Emma Jones</td><td>2nd street, plot no. 4</td><td>Daddy’s Little Girls</td><td>Romance</td></tr><tr><td>Harry Jackson</td><td>3rd street, 34</td><td>Clash of Titans&nbsp;</td><td>Action&nbsp;</td></tr><tr><td>Harry Jackson</td><td>3rd street, 34</td><td>Mission Impossible</td><td>Action&nbsp;</td></tr><tr><td>Harry Jackson</td><td>5th avenue</td><td>Mission Impossible</td><td>Action</td></tr></tbody></table>
<!-- /wp:table -->

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<p>Before you proceed to the next level of normalization, you need to identify the “Key” in this table. The key is the value that identifies the record uniquely; any could be a single column or combination of two. A primary key made from a combination of 2 columns value is called “Composite Key.”<br><br>Considering our example, here we need both “Full Name” &amp; “Address” column values to identify each record because there are two people with the same name but different addresses. This is “Composite Key.”<br></p>
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<!-- wp:heading {"level":3} -->
<h3><strong>2NF (Second Normal Form) Rules</strong></h3>
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<ul><li>Be in 1NF</li><li>Single Column Primary Key</li></ul>
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<p>We need to split our table to get a single-column primary key, to move forward to the 2nd Normalization form. The splitting of the table will be based on full names and movies rented to them. And we also need to connect these tables by introducing a new column. Here is how this will look like:</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"customTextColor":"#0800a3"} -->
<p style="color:#0800a3" class="has-text-color">NF2, Table1</p>
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<!-- wp:table -->
<table class="wp-block-table"><tbody><tr><td><strong>Membership ID</strong></td><td><strong>Full Name</strong></td><td><strong>Address</strong></td><td><strong>Salutation</strong></td></tr><tr><td>1</td><td>Emma Jones</td><td>2nd street, plot no. 4</td><td>Ms.</td></tr><tr><td>2</td><td>Harry Jackson</td><td>3rd street, 34</td><td>Mr.</td></tr><tr><td>3</td><td>Harry Jackson</td><td>5th avenue</td><td>Mr.</td></tr></tbody></table>
<!-- /wp:table -->

<!-- wp:paragraph {"customTextColor":"#0800a3"} -->
<p style="color:#0800a3" class="has-text-color">NF2, Table 2</p>
<!-- /wp:paragraph -->

<!-- wp:table -->
<table class="wp-block-table"><tbody><tr><td><strong>Membership ID</strong></td><td><strong>Rented Movies</strong></td></tr><tr><td>1</td><td>Titanic</td></tr><tr><td>1</td><td>Daddy’s Little Girls</td></tr><tr><td>2</td><td>Clash of Titans&nbsp;</td></tr><tr><td>2</td><td>Mission Impossible</td></tr><tr><td>3</td><td>Mission Impossible</td></tr></tbody></table>
<!-- /wp:table -->

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<h3><strong>3NF (Third Normal Form) Rules</strong></h3>
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<!-- wp:list -->
<ul><li>Be in 2NF</li><li>Has no transitive functional dependencies</li></ul>
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<!-- wp:paragraph -->
<p>To move our 2NF table into 3NF, we further need to split our table in more simplified forms. But here, you first understand the “Transitive Functional Dependencies.”</p>
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<p>When a change of value in any non-key column,&nbsp; causes any value change in other non-key columns; it is called “transitive functional dependency.”</p>
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<p>Look at the table from the NF1, value change in “Full Name” column will change the value in the “Salutation” column also, this is a transitive functional dependency</p>
<!-- /wp:paragraph -->

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<p><strong>NOTE: </strong>Any/all columns in a table that are NOT used to identify a record uniquely are known as ‘Non-key’ columns.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"customTextColor":"#0800a3"} -->
<p style="color:#0800a3" class="has-text-color">NF3, Table1</p>
<!-- /wp:paragraph -->

<!-- wp:table -->
<table class="wp-block-table"><tbody><tr><td><strong>Membership ID</strong></td><td><strong>Full Name</strong></td><td><strong>Address</strong></td><td><strong>Salutation ID</strong></td></tr><tr><td>1</td><td>Emma Jones</td><td>2nd street, plot no. 4</td><td>2</td></tr><tr><td>2</td><td>Harry Jackson</td><td>3rd street, 34</td><td>1</td></tr><tr><td>3</td><td>Harry Jackson</td><td>5th avenue</td><td>1</td></tr></tbody></table>
<!-- /wp:table -->

<!-- wp:paragraph {"customTextColor":"#0800a3"} -->
<p style="color:#0800a3" class="has-text-color">NF3, Table2</p>
<!-- /wp:paragraph -->

<!-- wp:table -->
<table class="wp-block-table"><tbody><tr><td><strong>Membership ID</strong></td><td><strong>Rented Movies</strong></td></tr><tr><td>1</td><td>Titanic</td></tr><tr><td>1</td><td>Dady’s Little Girls</td></tr><tr><td>2</td><td>Clash of Titans&nbsp;</td></tr><tr><td>2</td><td>Mission Impossible</td></tr><tr><td>3</td><td>Mission Impossible</td></tr></tbody></table>
<!-- /wp:table -->

<!-- wp:paragraph {"customTextColor":"#0800a3"} -->
<p style="color:#0800a3" class="has-text-color">NF3, Table3</p>
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<!-- wp:table -->
<table class="wp-block-table"><tbody><tr><td><strong>Salutation ID</strong></td><td><strong>Salutation</strong></td></tr><tr><td>1</td><td>Mr.</td></tr><tr><td>2</td><td>Ms.</td></tr><tr><td>3</td><td>Mrs.</td></tr><tr><td>4</td><td>Dr.</td></tr></tbody></table>
<!-- /wp:table -->

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<p>Look carefully; we have introduced a new column in table 3; salutation ID, which is the primary key. And in Table 1, Salutation ID is a foreign key to the primary key in Table 3.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Now the tables are in NF 2 and have no transitive functional dependencies, so we are in NF3.<br><br>Now our database is at a level that further can’t be decomposed, which means we have attained higher forms of normalization. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"backgroundColor":"vivid-red"} -->
<p class="has-background has-vivid-red-background-color"> Click here to check out some more tips to brush up your Marketo database normalization campaign. ( add link of tips blog, when published)</p>
<!-- /wp:paragraph -->

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<p><br>However, following, we are discussing the next levels of normalizations in brief for your better understanding of the database normalization concept on the whole.</p>
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<!-- wp:heading -->
<h2><strong>Boyce-Codd Normal Form (BCNF)</strong></h2>
<!-- /wp:heading -->

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<p>Even when a database is in the 3rd Normal Form, there are still chances of anomalies resulted; in case it has more than one <strong>Candidate </strong>Key.</p>
<!-- /wp:paragraph -->

<!-- wp:quote -->
<blockquote class="wp-block-quote"><p>BCNF is also known as <strong>3.5 Normal Form.</strong></p></blockquote>
<!-- /wp:quote -->

<!-- wp:heading {"level":3} -->
<h3><strong>4NF (Fourth Normal Form) Rules</strong></h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>The database is in 4th Normal Form when not any single table in the database contains two or more independent and multivalued data describing the relevant entity</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3><strong>5NF (Fifth Normal Form) Rules</strong></h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>A database can enter into the 5th Normal Form only if it is in 4NF, and no further splitting of the table is possible without loss of data.</p>
<!-- /wp:paragraph -->

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<p>If you need any help with eliminating redundant data or got stuck at any NF level, we can help you. Write to us at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com.</a>&nbsp;</p>
<!-- /wp:paragraph -->

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<p></p>
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		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>2876</wp:post_id>
		<wp:post_date><![CDATA[2019-11-04 10:23:10]]></wp:post_date>
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		<wp:meta_value><![CDATA[Database Normalization]]></wp:meta_value>
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		<wp:meta_value><![CDATA[Data Normalization for marketing refers to the process of developing relativity and context within your database. All data fields can be standardized.]]></wp:meta_value>
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		<title>How Does Progressive Profiling Work in Marketing Automation</title>
		<link>https://atcoredigital.com/blog-post/how-does-progressive-profiling-works-in-marketing-automation/</link>
		<pubDate>Wed, 06 Nov 2019 12:36:59 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2890</guid>
		<description></description>
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<p>Most people think progressive profiling is just a website form thing- Yes it is in a way but it is way more than that. Besides improving your initial conversion rates for gated content it must compliment your customer's journey. It has a much wider impact because it is an integral part of your content engagement strategy.&nbsp;<br><br>Progressive profiling helps in optimizing sales by providing more qualified leads, better content distribution, customized prospect interaction, and accelerates the customer buying decision. It allows marketers to ask detailed questions to prospects as they move closer to sales decisions. This provides more qualified leads to the salespeople, which, ultimately, improves the Return on Marketing Investment (ROMI).<br></p>
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<figure class="wp-block-image"><img src="https://lh6.googleusercontent.com/TcdTVJbQoxkwE99n58vTVayYLXrhoZ7HO_nrpGvyIwBm5o1ilJ6pFBqfoyeJ1uSE_9nXtL2A17anjKZY9R87ikwWJODWYfadCatocay46GE6B15BVN7DAgqCDEUYtiv7OXLtmFPC" alt="Progressive Profiling"/></figure>
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<p>Source: <a href="https://triggerbee.com/blog/progressive-profiling-guide">Triggerbee</a><br></p>
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<h2><strong>How Does It work in Marketing Automation?</strong></h2>
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<p>As far marketing automation is concerned; progressive profiling can work on every stage of the buyer’s journey. It’s all enabled by <a href="https://docs.marketo.com/display/public/DOCS/Configure+Form+Progressive+Profiling">dynamic web forms</a> in marketing automation solutions.  It asks for information in iterations and for returning visitors, the dynamic web form can detect which information has already been asked and ask the next level of information from him.&nbsp; </p>
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<p><br>Check out the following on how the progressive profiling process works throughout the buyer’s journey:</p>
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<ol><li><strong>Awareness Stage. </strong>A new visitor comes to your website and downloads any piece of content, in exchange for a filling a web form having fields of basic information including his/her name and email address. At this stage, you shouldn’t ask for the phone number, this lead is at the top of the funnel and let’s nurture it.&nbsp;&nbsp;</li><li><strong>Interest Stage –&nbsp; </strong>The visitor may return back and ask to download another piece of content from your website.<strong> </strong>The lead may click a call to action (CTA) to get more content i.e., some white paper, here you can ask for next-level information including his job role and job title.</li><li><strong>Consideration Stage – </strong> If the lead again comes back and asks for another content or access to more information that means he is in the ‘consideration stage’ now. Here you can ask about further details such as his company name, size, and the number of employees in his/her team.</li><li><strong>Decision Stage.</strong> The moment this prospect returns and requesting more advanced information, such as a product video demo, that means he has reached to decision stage.&nbsp;</li></ol>
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<p>At this stage, you can ask for more information and/or hand it off to sales for active followup. Having all the information and intelligence collected over time this lead is now sales-ready.</p>
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<div class="wp-block-image"><figure class="aligncenter"><img src="https://atcoredigital.com/wp-content/uploads/2019/11/progressive_profiling-in-marketing-automatio-Tips-1024x682.jpg" alt="progressive profiling" class="wp-image-2901"/></figure></div>
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<h3><strong>Benefits of Progressive Profiling</strong></h3>
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<p>Progressive profiling provides equal value exchange in the relationship between businesses and their prospects. One hand where the prospects get the desired information, on the other hand, the companies get the relevant data that allows them to create more <a href="https://atcoredigital.com/blog-post/how-to-align-sales-and-marketing-team-for-better-reporting-higher-revenue/">effective marketing campaigns.</a> Here is a list of some direct and prominent benefits that you can; as a marketer gets from progressive profiling.</p>
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<ul><li><strong>Qualifying leads. </strong>By collecting information from the prospect, you can better decide at what stage your prospect is in and can better decide the next course of action to move him or her. This way you can pass only sales-ready leads to your sales team.&nbsp; </li></ul>
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<ul><li><strong>Brush up on your buyer personas. </strong>Progressive profiling is built around specific information about personas that allows you to create effective nurture campaigns. Personas become an important part of your lead engagement strategy.</li></ul>
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<ul><li><strong>Speeds up the buyer’s journey. </strong>Having higher engagement at the initial stages of the journey and more accurate information you can be more confident about your lead nurture strategy. Plotting a strong nurture path beyond initial engagement accelerates the leads’ journeys leading to shorter sales cycles. </li></ul>
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<ul><li><strong>Increase conversion rates. It has</strong> been proved time and again that progressive profiling leads to higher conversion rates not just at the top of the funnel but also at the Middle and the bottom of the funnel.</li></ul>
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<ul><li><strong><a href="https://www.salesforce.com/blog/2017/09/progressive-profiling-build-customer-experiences.html">Improves customers’ experience</a>. </strong>Designing your web experiences strategically can do wonders. People hate to provide large amounts of information in one go and/or answer the same question again and again. Rather they feel personal interaction when you recognize them on their return visit and ask for further information.</li></ul>
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<p>If you are looking to improve your marketing automation suite; you can’t by-pass the thing called progressive profiling. Allows us to partner with you in these efforts, write an email to us at <a href="mailto:info@atcoredgital.com">info@atcoredgital.com</a>.&nbsp;</p>
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										<category domain="post_tag" nicename="b2b-marketing"><![CDATA[B2B Marketing]]></category>
		<category domain="blog-category" nicename="marketing-automation"><![CDATA[Marketing Automation]]></category>
		<category domain="post_tag" nicename="online-marketing"><![CDATA[Online marketing]]></category>
		<category domain="post_tag" nicename="progressive-profiling"><![CDATA[Progressive Profiling]]></category>
		<category domain="post_tag" nicename="progressive-profiling-in-marketing-automation"><![CDATA[Progressive Profiling in Marketing Automation]]></category>
		<category domain="post_tag" nicename="progressive-profiling-in-marketo"><![CDATA[Progressive Profiling in Marketo]]></category>
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		<wp:meta_value><![CDATA[Progressive profiling helps to squeeze every drop of valuable data directly from your visitors through well-deisgned web forms.]]></wp:meta_value>
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		<title>Why Have a Net Promoter Score (NPS) Program?</title>
		<link>https://atcoredigital.com/blog-post/why-have-a-net-promoter-score-nps-program/</link>
		<pubDate>Thu, 07 Nov 2019 12:53:30 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2905</guid>
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<p>The <strong>Net Promoter Score</strong>- NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact, It goes beyond measuring just customer satisfaction and further gauge their desire to recommend it to others. It’s relevant to every type of organization irrespective of size and industry. Many businesses rely upon the NPS and consider it a cornerstone of their feedback collection process not just because of its benefits but because it helps them improves customer experience over time.<br></p>
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<p>The NPS calculations start with surveying the customers and collecting their feedback on a pre-defined numeric scale. The simplicity of the NPS system beholds its magic; so don’t get carried away by adding too many questions. It is usually a one-question survey but some businesses or teams like to extend it to 4-5 questions.<br></p>
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<h2><strong>How To Calculate NPS</strong>?</h2>
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<p>Calculating NPS is very straight forward. The score comes from a standard survey question,</p>
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<p>“On a scale of 0-10, how likely would you recommend (Brand/company name) to your friends, family or professional associates?”</p>
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<p>You can easily make it part of your customer nurture programs using your marketing automation platforms like Marketo, Hubspot, Pardot or others. Thereby automating the collection and reporting of this data in predecided intervals of Monthly, Quarterly or other desired time frame.&nbsp;</p>
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<figure class="wp-block-image"><img src="https://lh5.googleusercontent.com/-2ININCDCaU7xMW78gz5bFgy67G6xt7McYYMwM0YDlPiq3zAjHJkLbOz2DVxhkCChNuFBMMyn9Yq8yJTo-LopExSVR5ZX_6amw0B-LBnxJNs0inNTTguAWhzPZmkNEvO8M3ry4Fh" alt="Net Promoter Score- NPS in marketing automation"/></figure>
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<p>Source: <a href="https://customergauge.com/blog/how-to-calculate-the-net-promoter-score">Customergauge</a><br></p>
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<p>Your customers will give you a score as per their experience with your product or services.&nbsp;</p>
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<ul><li>Customers who score you a 6 or below are Detractors</li><li>Customers who score you between 7 or 8 are Passives</li><li>Customers who score you 9 or 10 are Promoters.</li></ul>
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<p>The formula to calculate NPS is quite simple: subtract the percentage of Detractors from the percentage of Promoters.  For example, say you have got 50% of your respondents as ‘Promoters’ and 10% were Detractors, your Net Promoter score will be 40.</p>
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<p>Calculating NPS doesn’t end the process as it only tells how you are performing from your customer’s perspective but not why. It is necessary to ask your customers; what drove their score? The best practice is to provide them a list of pre-defined touchpoints along with an open option to explain themselves in a comment box.&nbsp;<br></p>
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<p>You can learn from your ‘Detractors’ by asking ‘diagnostic questions’ or ‘targeted follow-up questions’ like, “What can we do to improve?” similarly you can ask your ‘Promoters’ “What are we doing really good at?”&nbsp;<br></p>
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<p>Knowing about reasons for your customer’s satisfaction or dissatisfaction will expose the weak points that you need to improve to enhance customer loyalty for your brand.&nbsp;<br></p>
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<h3><strong>Why Measure Net Promoter Score?</strong></h3>
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<p>Here is a list of reasons that should be strong enough for anyone to consider the idea of measuring NPS over other customer satisfaction measurement tactics.<br></p>
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<ul><li><strong>It Measures Customer Loyalty</strong> -&nbsp; with its numeric scoring system. It provides an actual quantitative measure and helps quantify a gut feeling. It measures the customer’s loyalty and the likelihood of buying again and recommending your business to others. This measure is helpful for forecasting ROI, business growth, and overall customer satisfaction.</li></ul>
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<ul><li><strong>It Provides A Benchmark Of Quality </strong>-&nbsp; being provided to customers by your product or services.&nbsp; It’s a great way to track change over time and making sure you are continuously striving to beat your previous score by providing excellent service and quality.<br><br></li><li><strong>It Identifies Areas For Product And Service Improvement </strong>- Managers can use NPS surveys as big-picture gauge the performance of various departments, products, and processes in their organizations. For example, if a customer scores you 5 and mentions the poor product durability as a reason for his dissatisfaction; the production manager can scrutinize the situation and take measures to fix the durability of the product.&nbsp;</li></ul>
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<p>From the collective feedback being received management can pinpoint the root causes and can execute appropriate improvement plans to avoid such negative feedback in the future. <br></p>
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<ul><li><strong>It Helps Build Consensus And Alignment In Organizations</strong> -&nbsp; by giving them a common goal and a measure to it. Customer success is central to every business and every department within a business has a role to play in making sure the satisfaction levels stay high. NPS gives a very clear picture of the customer’s view. If executed and deciphered well it can be the one thread that keeps the beads together and making sure all teams are collectively working towards understanding what impacts customer satisfaction and continuously improve it.<br><br></li><li><strong>It’s Simple, User-friendly And Inexpensive To Implement </strong>- It provides the big picture leaving little room for doubt. The NPS survey is very easy to conduct, you can easily send it through emails, messages or simply post on your website. It revolves around one numeric question and maybe a couple of qualitative comments; customers do not hesitate to respond to it. The NPS formula is quite straightforward and gives one simple number that is easy to understand.</li></ul>
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<p>It is worth investing time and effort in measuring NPS to find out your customer loyalty and satisfaction level. If you are planning to work on having a consistent and automated NPS program, we can help you with that; drop us an email at <a href="mailto:info@atcoredigitals.com">info@atcoredigitals.com</a>.<br></p>
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		<category domain="post_tag" nicename="net-promoter-score"><![CDATA[Net Promoter Score]]></category>
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		<title>Wordpress 5.0 - Know All About Gutenberg; The Real Hero Of The Update</title>
		<link>https://atcoredigital.com/blog-post/wordpress-5-0-know-all-about-gutenberg-the-real-hero-of-the-update/</link>
		<pubDate>Tue, 26 Nov 2019 07:16:47 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2970</guid>
		<description></description>
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<p>December 06, 2018, was the date when the WordPress 5.0 “Bebo” officially made its foray. Believe it or not, it was one of the biggest updates in the CMS industry in 2018. If you have tried to ignore it since then, now is the time you should get yourself started with it. This post will help you understand all you need to learn about the new Gutenberg editor.&nbsp;</p>
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<h2><strong>New Features of Wordpress 5.0</strong></h2>
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<p>The prime features introduced in Wordpress 5.0 versions are:&nbsp;</p>
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<ul><li>Wordpress theme twenty nineteen</li><li>Gutenberg- The Block-Based Editor</li><li>Reuseable Blocks</li></ul>
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<p><strong>The Wordpress Theme Twenty Nineteen</strong><br>This theme is more about the Gunterberg editor. This is the default theme in the 5.0 version of WordPress and allows users to create an entire Wordpress website in the Gutenberg editor only. In this theme, the Gutenberg works as a ‘Wordpress site builder’ instead of ‘content builder.’</p>
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<p><strong>Gutenberg- The Block-Based Editor</strong><br>If you are not an HTML and CSS sort of person then the “Gutenberg” is bliss for you. This new block-based editor has simplified the content editing exercise. Playing with text elements and adding multimedia is the work of few snaps now. Getting Wordpress 5.0 Gutenberg block-based editor means you will be exposed to a whole new editing experience.&nbsp;<br></p>
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<p><strong>Reuseable Blocks</strong><br>The reusable block is a great functionality to save your time and efforts; especially when you are working on something that involves adding things with the same style or content. You can make any block a reusable by simply selecting an option ‘Add to reusable blocks’ from the block toolbar.&nbsp;</p>
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<p>Save this block with a name and use it anytime next you want to add the same stuff to your other posts. &nbsp;<br></p>
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<h2><strong>Classic Editor Vs. Gutenberg Editor</strong></h2>
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<p><br>The old or classic WordPress editor was a simple window where you could add the text and had to use, select or install varied approaches to add images, embed videos, create galleries, shortcodes, and other content elements.</p>
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<p>The new Gutenberg editor makes you get rid of all such hunting tasks; it has streamlined writing experience. It has become easier to edit, add multimedia, and create engaging layouts without plugins or writing code. To make it more understandable, we have created a tabular comparison between two of these.&nbsp;</p>
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<figure class="wp-block-table is-style-stripes"><table class=""><tbody><tr><td><strong>Features</strong></td><td><strong>Classic Editor</strong></td><td><strong>Gutenberg Editor</strong></td></tr><tr><td><strong>Seamless Rich Post&nbsp;</strong></td><td>Not possible in the classic editor. You need to have enough knowledge of CSS or HTML to make it look fancy.&nbsp;</td><td>Possible with Gutenberg editor, you need not be an expert in CSS and HTML to create engaging layouts.&nbsp;</td></tr><tr><td><strong>Rearranging Content Layout</strong></td><td>Quite cumbersome, as you need to cut &amp; paste to move any text or image among the post.</td><td>It’s easy to drag and drop the content pieces to rearrange the final layout as all text is wrapped in blocks.</td></tr><tr><td><strong>Functionality Integration</strong></td><td>Various plugin and themes are required to integrate complex features like adding tables or buttons. Finding an appropriate plugin is daunting sometimes&nbsp;</td><td>All such extended features come as basic options in Gutenberg. Feel relaxed; no need to find the plugins.</td></tr><tr><td><strong>Ease Of Execution</strong></td><td>The classic text editor window was quite easy to execute.&nbsp;</td><td>Gutenberg blocks are not that complex but users feel driven away while working with it as so many editing options are available right away. It may be distracting for some.&nbsp;</td></tr></tbody></table></figure>
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<h3><strong>Are there any Gutenberg Compatibility Issues?</strong></h3>
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<p>No, as such no one has faced any major issues of compatibility, but it is better to test any new version of WordPress. As this updated version impacts all WP elements including the editor, the theme and even the third-party plugins, testing is a wise option. &nbsp;&nbsp;</p>
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<p>You may encounter some changes with some of your installed plugins. Especially the plugins that directly interact with the WordPress editor (i.e. to add new functionality or include shortcodes.) But that’s not a major concern; as of now most of the plugins have made required changes to be compatible with Gutenberg.</p>
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<p>However, there are a number of new plugins and themes available for WordPress 5.0 version. Probably we will see the time when only Gutenberg compatible plugins will be developed.&nbsp;<br></p>
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<h3><strong>Still Not Convinced with Wordpress 5.0 Gutenberg Editor?</strong></h3>
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<p>No problem, well you are not alone; who are beating around the bush when it comes to updating to WordPress 5.0. There are millions of WordPress users who are die-hard fans of the classic editor.&nbsp;<br>It’s not even mandatory for now to update to WordPress 5.0. However, updating your WordPress will not affect any of your old content. The previously created content (before the update) will be wrapped inside a “Classic” editor block.</p>
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<p>But if in no case you want to adapt to the new version; you can retain the classic editor while following any of these options:</p>
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<ul><li><strong>Install the Classic Editor Plugin</strong> – You can get this plugin from <a href="https://wordpress.org/plugins/classic-editor/">WordPress.org</a>. It is an official plugin and can be downloaded for FREE.&nbsp; <br></li><li><strong>Install the Disable Gutenberg plugin</strong> – Installing this plugin will disable the Gutenberg editor and get you back to work at the classic editor. This is a straightforward approach to roll back to the classic edition of the editor. This plugin is also available with Wordpress.org and it is Free too.&nbsp;</li></ul>
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<blockquote class="wp-block-quote"><p><strong>Warning:</strong> The WordPress team has already announced that the “Classic Editor plugin will only be officially supported until December 31, 2021”. <strong>Source</strong>: <a href="https://make.wordpress.org/core/2018/11/07/classic-editor-plugin-support-window/">Wordpress</a></p></blockquote>
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<p>So the sooner you get your hands on the Gutenberg editor the easier it would be for you to get acquainted with it. It is highly recommended buckling down to Gutenberg and WordPress 5.0 without delays.&nbsp;</p>
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<p><strong>Wrapping Up</strong></p>
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<p>WordPress 5.0 and Gutenberg is the biggest ever update to WordPress CMS as it has affected multiple verticles. It has affected the CMS interface, functionality, editors mechanism, content writing, and even plugin and theme development.&nbsp;</p>
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<p>Before you click on the “Update” button; get it tested once to see if there exist any compatibility issues. You can even get an expert’s advice on this; write to us at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a> to initiate the discussion.<br></p>
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		<wp:post_date><![CDATA[2019-11-26 07:16:47]]></wp:post_date>
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										<category domain="post_tag" nicename="classic-editor-wordpress"><![CDATA[Classic editor wordpress]]></category>
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		<wp:meta_value><![CDATA[Still confused about the new Wordpress 5.0 or the Gutenberg editor? Here is a cheat sheet for you to know about these features quickly.]]></wp:meta_value>
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			<wp:comment_id>18</wp:comment_id>
			<wp:comment_author><![CDATA[Gaurav]]></wp:comment_author>
			<wp:comment_author_email><![CDATA[gauravcs4u@gmail.com]]></wp:comment_author_email>
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			<wp:comment_date><![CDATA[2019-11-26 08:03:59]]></wp:comment_date>
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			<wp:comment_content><![CDATA[Good read.]]></wp:comment_content>
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		<title>5 Must-haves For Digital Marketing Success</title>
		<link>https://atcoredigital.com/blog-post/5-must-haves-for-digital-marketing-success/</link>
		<pubDate>Thu, 28 Nov 2019 08:01:57 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=2989</guid>
		<description></description>
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<p>According to Hubspot; 77% of people love to search online before they engage with any brand. That means you need to show up in the top results of SERPs, social media platforms, and other relevant online channels. If you're not investing enough resources into digital marketing strategy, then you are losing an opportunity.<br></p>
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<p>But the question is how to develop a perfect digital marketing strategy. Well, the answer to it may be complicated, but yes, there are few things that you could trust blindly. Here are those 5 Must-haves for an effective digital marketing campaign.<br></p>
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<p><strong>No.1# Brand Keywords Advertising On Search Engines</strong></p>
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<p>Brand keywords advertising defines to run a paid advertising campaign while bidding on your brand name keywords and its variants. It ensures to get more qualified traffic as the people who are aware of your brand will only search for it. Here is how it will benefit you:<br></p>
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<ul><li>Running brand keyword advertising increases the chances of potential and assured traffic on your landing page.&nbsp;</li><li>This campaign won't be budget heavy as the brand keywords have low Cost Per Click.&nbsp;</li><li>It moves traffic to dedicated landing pages instead of the home page and do not forget, a dedicated landing page, if optimized well, can <a href="https://searchengineland.com/7-conversion-rate-truths-will-change-landing-page-optimization-strategy-191083">increase conversion rate by 5X.&nbsp;&nbsp;</a></li><li>It can get you ranked no.1 for your brand name, which organically is not a cakewalk sometimes.&nbsp;</li><li>You can add Ad extensions and grab the opportunity to show site links; so that visitors can get exposed to other offer pages or product pages of your website.</li></ul>
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<p><em>If you want to be aggressive against competitors, run campaigns focused on their brand names too, but always remember they can do the same to you.&nbsp;</em><br></p>
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<p><strong>No.2# Retargeting Display Advertising</strong></p>
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<p>People visit a website; some convert, and some leave after exploring the pages. The retargeting marketing emphasis on converting these window-shoppers into buyers. In other words, you got the traffic to your website now make sure you continue to marketing to them. Display advertising is the best option to win back your visitors. Here is why you should use display Ads for retargeting:<br></p>
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<ul><li>The average website conversion rate is somewhere around 2.5%; the other <a href="https://marketingland.com/9-step-guide-increase-landing-page-conversion-rate-202814">97.5% can be retargeted</a> through effective display advertising.&nbsp;</li><li>Display ads have visual effects that work more effectively in comparison to text ads.&nbsp;</li><li>These Ads work as billboards while putting your brand in front of your targeted customer eyeballs while they visit other websites.&nbsp;&nbsp;</li><li>It allows you to engage with your target audience by staying in front of their eyes.&nbsp;</li><li>While your targeted audience is in the awareness and consideration stage; A regular show of display ad helps in accelerating the buyer’s journey.</li></ul>
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<figure class="wp-block-image size-large"><img src="https://atcoredigital.com/wp-content/uploads/2019/11/retargeting-with-display-ads-digital-marketing.jpg" alt="re-targeting with display ads, digital marketing " class="wp-image-2993"/></figure>
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<p>Source: <a href="http://www.apuzzo.com/">Digital Display Advertising for Retargeting customers</a></p>
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<p><strong>No.3# Targeted Advertising&nbsp;</strong></p>
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<p>It is the concept of advertising based on tracking the target customers’ activity on the internet while focusing on specific traits, choices, interests, and preferences. It can be better explained in the following two examples:&nbsp;<br></p>
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<ul><li><strong>Geo-Fencing Targeting Advertisin</strong>g refers to the practice of displaying advertisements (or any content form) to consumers based on their geographic locations. Example - Google advertising for cheap food delivery service in a university town knowing that students prefer delivery but are on a budget.<br>&nbsp;</li><li><strong>Custom Audience Targeting on Social media</strong> refers to target the group of people; who are the right audience for your brand to be marketed to. Example - Facebook advertising to middle-aged men with hair restoration products or services.</li></ul>
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<p>Depending upon your industry and audience behavior, you can choose any of these practices to target your potential customers. It can benefit you in the following ways: </p>
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<ul><li>You are targeting only a qualified set of people having a high chance of a conversion.</li><li>Geo-fencing makes your business locally relevant and invites more foot traffic.</li><li>Makes it easy to announce any discount or special offer to a customized group of audience.&nbsp;</li></ul>
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<p><strong>No.4# Running A/B Tests On Your Landing Pages</strong><br><br>No digital campaign can succeed without an effective landing page, and to choose the best elements running the A/B test on the landing page is a must. If you are not optimizing your landing page, you are losing an opportunity to <a href="https://atcoredigital.com/blog-post/5-must-haves-for-b2b-website-conversion-optimization/">improve your conversions</a> by up to 50%. Here are some other benefits of running the landing page A/B test.&nbsp;<br></p>
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<ul><li>Landing page A/B test can result in a higher conversion rate&nbsp;</li><li>It gives you a better understanding of your audience, needs, and preferences.</li><li>Creating variables of your landing page results in improved content strategy, as you came to know what your audience liked most.&nbsp;</li></ul>
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<p><strong>No.5# Experiment with all possible social media channels</strong></p>
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<p>Do not limit yourself by what you believe when it comes to digital marketing strategy. There are an ample number of social media channels that are doing great such as Facebook, Instagram, LinkedIn, Youtube, and the list is endless. Social media advertising is real and driving great results for all kinds of businesses.&nbsp;&nbsp;<br><br>Here is a rundown of some highlighted benefits you can drive from the varied social media channels:</p>
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<ul><li>You can get direct inbound traffic to your website or landing pages.</li><li>You can personalize user-experience; that can help them in making a decision when they are at an awareness or consideration stage.&nbsp;</li><li>It's the easiest way to communicate one-to-one with your audience.&nbsp;</li><li>Social media is a great platform to announce any business news to your audience.</li><li>The referral traffic from social media helps you rank high in search results.&nbsp;</li></ul>
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<p>As mentioned earlier, you need to find your perfect recipe and curate an effective digital marketing strategy for your business.&nbsp;<br><br>Need help in building a pragmatic digital marketing strategy and make it work for you,&nbsp; write an email to us at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a>.&nbsp;<br></p>
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		<wp:post_id>2989</wp:post_id>
		<wp:post_date><![CDATA[2019-11-28 08:01:57]]></wp:post_date>
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										<category domain="post_tag" nicename="digital-marketing"><![CDATA[digital marketing]]></category>
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		<wp:meta_value><![CDATA[Digital marketing startegy needs to be well-planned. Check out these 5 must haves to make your digital marketing campign a success.]]></wp:meta_value>
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		<title>Marketing Automation - 5 Must-haves for Success</title>
		<link>https://atcoredigital.com/blog-post/5-must-haves-for-marketing-automation-tool/</link>
		<pubDate>Fri, 29 Nov 2019 08:01:27 +0000</pubDate>
		<dc:creator><![CDATA[gauravr]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3001</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>The marketing automation tools have empowered marketers to influence the customer lifecycle from top to the bottom of the sales and marketing funnel. <a href="https://atcoredigital.com/blog-post/marketo-implementation-to-have-better-marketing-automation-process/">Implementing marketing automation</a> is a must-have in all businesses and it’s growing influence and impact on accelerating revenue and increasing customer lifetime value has been proven time and again. <br><br>The success of your marketing automation implementation depends on how well you have orchestrated your systems. Here are five things that we feel are a must-have when implementing marketing automation and you won’t regret reading this article, we bet!! <br></p>
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<p><strong>Personalization</strong><br><br>According to a survey done by <a rel="noreferrer noopener" aria-label="Pure360 on Personalized Marketing (opens in a new tab)" href="https://www.pure360.com/webinar/beyond-the-basics-why-customers-are-demanding-next-level-personalisation/" target="_blank">Pure360 on Personalized Marketing</a>; and many studies have concluded that there is a need for better personalization to create more customer engagement &amp; providing better user experience. New age marketing automation tools allow you to personalize the messaging, landing page experience and other interactions a prospect goes through as they are moving forward in a buyer's journey.  <br></p>
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<p>Personalization can positively affect the consumer consideration stage and can generate an uplift in the buyer’s intent. Another, <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/deloitte-uk-consumer-review-mass-personalisation.pdf" target="_blank">Deloitte study </a>concluded that beyond personalized communication, customers also love to get personalized products and services recommendations. 36% of consumers said big, YES to preferring buying customized products or services, while 48% said they don’t mind to wait a little longer, to receive it.</p>
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<p><strong>Lead Scoring</strong><br><br>Lead scoring is the process of assigning a value to leads and ranking leads against others based on their likelihood of buying. It helps prioritize the effort of the sales team and only assign high score leads to them to follow up. Low scored leads can be nurtured through the marketing automation tool. As these low score leads engage and move up in ranking they become sales-ready and are handed off to sales for following up.<br></p>
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<figure class="wp-block-image size-large"><img src="https://atcoredigital.com/wp-content/uploads/2019/11/lead-scoring-model.jpg" alt="Marketing Automation Tool" class="wp-image-3002"/></figure>
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<p>Source:<a href="https://getcrm.com/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)"> Lead Scoring Model</a></p>
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<p>Lead scoring is also a great tool for measuring the success of marketing campaigns and programs. Knowing the quality of leads that are being generated by marketing campaigns helps identify the best performing marketing channels. All this information can be used in planning and optimizing the return on investment from your marketing budget.&nbsp;<br><br><strong>Nurture Low Score Leads</strong></p>
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<p>Not all collected leads are qualified or are equally interested in buying. <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="http://sherpablog.marketingsherpa.com/email-marketing/b2b-lead-nurturing-importance/" target="_blank">Research by MarketingSherpa</a> report showed that, on average, only 27% of leads are qualified among the contacts in your database; rest 73% aren’t sales-ready. They need to be qualified and nurtured to be graded as a qualified lead and passed on to the sales team. No lead should ever go to waste. Nurturing low score leads can convert them into qualified ones and can supercharge your sales. </p>
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<p>A DemandGen report published by Hubspot concludes that nurtured leads have the potential to produce 20% more sales opportunities in comparison to the non-nurtured leads.</p>
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<p><strong>A Recycling Strategy For High Score Leads Not Ready To Buy Yet</strong></p>
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<p>Recycling strategy work for those high score leads that couldn’t buy because of many good reasons including budget constraints, or timing, etc. It takes lots of marketing resources to generate high score leads, in no way you should let them go that easy. A recycling nurture strategy that is persistent can effectively bring back those leads when the time and situation is right. <br><br>Knowing what held them from moving forward through the sales funnel is very important when building the recycle nurtures.  Lead Recycling practices can be very effective because at that stage you know your prospect better; this gives you a chance to offer them more targeted products and services. </p>
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<p><strong>Compliance with the latest privacy laws GDPR and CCPA</strong><br><br>It is vital to comply with data privacy laws. The data privacy laws and regulations can be confusing at first glance, but there is no way out. The <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://en.wikipedia.org/wiki/California_Consumer_Privacy_Act" target="_blank">California Consumer Privacy Act (CCPA)</a> and the <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://en.wikipedia.org/wiki/General_Data_Protection_Regulation" target="_blank">General Data Protection Regulation (GDPR) in Europe</a> are the two latest additions to the list of required compliance.  Once you have taken the measures to automate compliance using your marketing automation platform you can confidently run your marketing campaigns without worrying about the implications. </p>
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<p>Start implementing these strategies in your automation tool to get more qualified leads and sales. We can help you improve your marketing automation implementation and can start by doing a complete health audit of your system. Write to us at <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="mailto:info@atcoredigital.com" target="_blank">info@atcoredigital.com</a>.<br></p>
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		<wp:post_name><![CDATA[5-must-haves-for-marketing-automation-tool]]></wp:post_name>
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										<category domain="blog-category" nicename="marketing-automation"><![CDATA[Marketing Automation]]></category>
		<category domain="post_tag" nicename="marketing-automation"><![CDATA[Marketing Automation]]></category>
		<category domain="post_tag" nicename="marketing-operations"><![CDATA[Marketing Operations]]></category>
		<category domain="post_tag" nicename="marketo-data-normalization"><![CDATA[Marketo Data Normalization]]></category>
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		<wp:meta_value><![CDATA[Check out this post to learn 5 must-haves for the marketing automation tool. The success of the automation tool depends on how well its implemented.]]></wp:meta_value>
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		<title>Importance of Search Engine Optimization (SEO) For Your Business</title>
		<link>https://atcoredigital.com/blog-post/importance-of-search-engine-optimization-seo-for-your-business/</link>
		<pubDate>Mon, 02 Dec 2019 12:01:25 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3019</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>SEO is the most powerful among all other online promotion practices; especially when you rely on organic traffic as the main source of visitors to your website. This post is dedicated to highlighting the importance of SEO for your business website. Let’s start digging!! </p>
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<h2><strong>Helps In Generating Website Traffic</strong></h2>
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<p>Getting your website ready and launching itself wouldn't attract visitors to it, you need to optimize it for search engines to show up high in various search teams. The higher your website ranks in search results for multiple keywords, the more traffic or visitors you will get, as simple as that. According to the Advanced Web Ranking <a href="https://www.advancedwebranking.com/cloud/ctrstudy/">CTR study</a>, the website ranked at #1 position in Google has a 27.5% Click Through Rate, on an average. This means if your website is placed at the top position for a particular keyword, it will get 27-28 clicks out of every 100 times when that keyword will be searched. CTR drops with every following position in the search results.&nbsp;</p>
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<h2><strong>Helps in Building Brand Credibility</strong><br></h2>
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<p>There is a value in appearing high in the search results for keywords directly related to your product/services or industry. When your website keeps showing up high in search results for various short and long-tail keywords, that creates credibility in the user mindset about the authenticity of your brand, and they tend to click and visit your website. Users note all search results and subconsciously mark brand names that keep showing up for various searches and feel it to be genuine, as google is recommending it time and again. While doing SEO, you not only target the prime keywords but also work for various LSI (Latent Semantic Indexing), negative keywords, cross keywords that get your website ranked high for multiple searches.</p>
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<figure class="wp-block-image size-large"><img src="https://atcoredigital.com/wp-content/uploads/2019/12/SEO-STATS-2-1024x682.jpg" alt="SEO STATS " class="wp-image-3022"/></figure>
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<p>Source: <a href="https://seotribunal.com/blog/stats-to-understand-seo/">SEO 2019 Stats</a></p>
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<h2><strong>Helps You Reach Your Targeted Audience With High Intent&nbsp;</strong><br></h2>
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<p>People search the internet for everything; from software to run their business or a routine purchase like finding a store for fresh-baked bread. SEO can help your website to rank high and get in front of your targeted audience; when they search for information about products/services that you (too) are selling. It is a huge opportunity to get new customers that as a marketer you shouldn’t miss. In fact, the digital marketing experts believe that <a href="https://research.hubspot.com/buyers-speak-out-how-sales-needs-to-evolve?_ga=2.40030946.1191951053.1522863797-1423357884.1513654433">62% of consumers</a> prefer to search online at first whenever they need any information about any topic, product, services or business and 41% of these are sales-ready leads. So if you wish to get in the eye of new customers you need to rank top in the search results related to your product/services keywords.<br></p>
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<h2><strong>SEO is 365x24x7 Sales Executive</strong></h2>
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<p>Your search engine optimized website is always available to represent your business, provide information and answering main queries of your prospects. Search engine optimized is your multitasker, highly qualified sales representative who does his best to get in business leads and ultimately the sales. In other words, SEO makes your website a sales rockstar. The added online marketing concepts like chat boats, autoresponders, retargeting marketing has made the website more responsive and all-time available without human support. This has provided an advanced level of personalized customer interaction, direct customers response, and thus more <a href="https://atcoredigital.com/blog-post/5-must-haves-for-b2b-website-conversion-optimization/">conversion rate.&nbsp;</a></p>
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<!-- wp:heading -->
<h2><strong>Seo Can Be The Most Cost-effective Marketing In The Long Term</strong></h2>
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<p>SEO is one of the most cost-effective forms of online marketing. Investing once in SEO keeps your website getting traffic and qualified leads; who already are interested in your product/services. Finding your site at the top makes them feel you are the right partner, and they decide to buy from you. Moreover, focusing on a few keywords get you ranked for many other related keywords, for which you are not even investing. Moreover, getting more organic online lowers your customer acquisition cost (CAC).</p>
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<h3><strong>Final Words</strong></h3>
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<p>SEO is a must-have of the "New Age Marketing"; it will affect everything from your brand recognition to your overall business profitability. Getting an SEO expert in your team or hiring 3rd party agency both are a good idea to kick off your SEO efforts. We can help you in your SEO adventure and drive excellent results for you just like we have done for hundreds of our customers; write us an email at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a><br></p>
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		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>3019</wp:post_id>
		<wp:post_date><![CDATA[2019-12-02 12:01:25]]></wp:post_date>
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		<category domain="post_tag" nicename="website-ranking"><![CDATA[Website Ranking]]></category>
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		<wp:meta_key><![CDATA[_yoast_wpseo_metadesc]]></wp:meta_key>
		<wp:meta_value><![CDATA[SEO not only focused on optimizing a website for search engines but also focuses on enhancing user experience and usability of your website.]]></wp:meta_value>
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		<title>Get Ready For Upcoming California Consumer Privacy Act (CCPA) 2020</title>
		<link>https://atcoredigital.com/blog-post/get-ready-for-upcoming-california-consumer-privacy-act-ccpa-2020/</link>
		<pubDate>Wed, 04 Dec 2019 10:30:27 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3028</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>The California Consumer Privacy Act (CCPA) AB 375 will come into effect on January 1, 2020. The CCPA was created with the same intention as of the EU’s well-known General Data Protection Regulation (GDPR). This will keep a check on the way businesses collect private information online from the California-based citizen.&nbsp;&nbsp;</p>
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<!-- wp:heading -->
<h2><strong>What CCPA Defines?</strong></h2>
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<p>As per the new AB 375 allows all/any California consumer can openly demand to see any/all of the information a company has collected &amp; saved (online/offline) about them. The consumer can also ask to have detailed information about the way this information will be used by the companies and further the information about the third parties, with whom this saved data will be shared anyway. Incase any consumer feels a threat to his privacy or finds a company violating the defined privacy laws, he can sue the company.&nbsp;&nbsp;</p>
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<p>The CCPA empowers the Californian consumers with these following rights to:</p>
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<ul><li>Have transparency on what personal data a business has collected about them.</li><li>Know if the personal information they have provided to the business is being sold or disclosed.</li><li>Know with whom the business is sharing or may share their collected personal information.</li><li>Refuse the sharing of their personal information (whole/partial.)</li><li>Access their provided personal information to business, to check if it has stored right.</li></ul>
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<blockquote class="wp-block-quote"><p><br>A <a href="https://www.pwc.com/us/en/services/consulting/cybersecurity/california-consumer-privacy-act/pulse-survey-large-companies-spend-over-100-million.html">PwC-sponsored survey </a>of CIOs at companies with at least $1 billion in revenues conducted by a third-party firm the first week of October found that 43% will spend over $10 million getting ready for the California Consumer Privacy Act (CCPA)—with 20% topping $100 million.</p></blockquote>
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<figure class="wp-block-image"><img src="https://lh3.googleusercontent.com/ggT_Y1651TQVPrRw0_XFQY7yF2wGSbHBd1BeywYpCbhzvMMVX2iUc9KTTkEFNmE2hNglvSuAnaDDukOJxFkF8QO9mr5NYQvm7-pLjCgsCbrmCVkyc9hzDby_WowTx7c1kYfMeWgj" alt=""/></figure>
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<h3><strong>Who Needs To Comply With The CCPA When It Comes To Effect?&nbsp;</strong></h3>
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<p>Legal, for-profit entities that operate in California and collect consumers’ personal information will be responsible for complying to the CCPA if they meet any of these stipulations:</p>
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<!-- wp:list -->
<ul><li>Have at least $25 million gross revenue.&nbsp;&nbsp;</li><li>Collect, buy, sell, or distribute consumer data from at least 50,000 consumers.</li><li>Sell personal data (collected from users) to generate the majority of their annual revenue.&nbsp;&nbsp;</li></ul>
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<p><strong>NOTE:</strong> The Act is not for companies based in California or have a physical presence in the US. All companies who serve California consumers and collect data in a way or another fall under this law.&nbsp;&nbsp;</p>
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<h3><strong>How CCPA Defines Personal Information?</strong></h3>
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<p>The CCPA defines the personal information of any consumer that “identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” The ‘Personal Information” includes</p>
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<!-- wp:list -->
<ul><li>Name, postal address, contact number, unique personal identifier, IP address, email address, bank details, any account name, passport number, social security number, driver’s license number, or other information that identifies an individual.&nbsp;&nbsp;</li><li>Commercial information; such as Information about personal property, buying records (products or services), other payment or transactional records.&nbsp;&nbsp;</li><li>Information collected from the Internet or other electronic media including browsing history, search history, cookies, interacting with any business/person online, form filling, online subscriptions, aviling discounts/coupons, sending applications, clicking on ads, or making online transactions.&nbsp;&nbsp;&nbsp;</li><li>Geolocation data;</li><li>Biometric information;</li></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>Further, personal information could include educational information, family background, professional history, and so on. The definition of ‘Personal Information’ in CCPA is quite broad and covers almost every bit of information about California’s residents.&nbsp;</p>
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<!-- wp:heading {"level":3} -->
<h3><strong>The CCPA Preparation</strong></h3>
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<p>If your business is already GDPR compliance, then it’s a cakewalk for you to get compliance with the CCPA. In case you were not following GDPR, it could be a tough call for you, as you need to start from scratch, but believe us, it is now vital to follow CCPA guidelines.&nbsp;</p>
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<!-- wp:paragraph -->
<p>You need to have a good overall plan for carrying the CCPA’s security and privacy laws. Here is what you need to practice, to go hand in hand with the upcoming CCPA rules.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p><strong>The Groundwork</strong></p>
<!-- /wp:paragraph -->

<!-- wp:list {"ordered":true} -->
<ol><li>Organize and <a href="https://atcoredigital.com/blog-post/marketo-instance-cleanup/">clean up your data assets</a>: Explore your database and identify the personal information (CCPA) is stored. Analyze properly to see if there is any risk by checking the access permissions.&nbsp;</li><li>Segregate the rarely used data: To go further, dig deeper into the CCPA personal data and identify data/folders that are not in regular use or are rarely accessed. Decide on whether to refind, archive, or delete this data as the stale personal data will only increase the unnecessary security risk.</li></ol>
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<!-- wp:paragraph -->
<p> <strong>The Implementation</strong> </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>After checking the personal data and their permissions, work on the data security measures. You should limit the data access to those who actually need that data in performing their job. This is known as ‘Role-based Access Controls.’<br>Implement a data security program to have a full-time check on any outside threats or unauthorized access to the personal data saved.<br>Continuously review and check permissions to maintain the data integrity, data security, and privacy of the personal data saved.&nbsp; <br></p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p><strong>The Maintenance</strong></p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Keep an eye on any possible or new cyber threats and adjust privacy and security settings to keep your database safe. <br>You are never done with CCPA, go back to Step 1( the groundwork), to see how data is saved, and organized and then follow the rest of the jobs. To be compliant with CCPA or any other such standards – you always have to make sure that you understand how and if it is relevant.<br>If you are practicing recommended automation practices such as progressive profiling, form optimization, data cleanups, and data security, etc. you will never feel a burden to comply with any data guidelines.&nbsp;</p>
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<p>In case you need any help with getting yourself ready for CCPA or GDPR or any assistance to understand digital data privacy regulations, we can support you. Write to us at<a href="mailto:info@atcoredigital.com"> info@atcoredigital.com.&nbsp;</a><br></p>
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										<category domain="post_tag" nicename="california-consumer-privacy-act"><![CDATA[California Consumer Privacy Act]]></category>
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		<wp:meta_value><![CDATA[Learn about CCPA if you are serving or dealing with California residents. Here is what you need to know about CCPA 2020 to get compliance with it.]]></wp:meta_value>
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		<title>5 Best Landing Page Optimization Strategies to Boost Conversions</title>
		<link>https://atcoredigital.com/blog-post/5-best-landing-page-optimization-strategies-to-boost-conversions/</link>
		<pubDate>Fri, 06 Dec 2019 10:21:55 +0000</pubDate>
		<dc:creator><![CDATA[jyotsna_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3034</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>A well-designed landing page can enhance the conversion rate by up to 50%. A landing page is a one-man show that is designed to impress omnichannel visitors and get them to convert. It is a well-known fact that running a marketing campaign without a specific landing page restricts your chances of conversions. If the landing page plays such an important role, then it should be crafted appropriately to do what it is supposed to do.&nbsp;<br></p>
<!-- /wp:paragraph -->

<!-- wp:quote -->
<blockquote class="wp-block-quote"><p><br>Moz<a href="http://www.conversion-rate-experts.com/seomoz-case-study/"> </a>witnessed an increase of $1,000,000 in revenue; when they launched a new landing page, which they designed complying with <a href="https://conversion-rate-experts.com/moz-case-study/">landing page best practices.</a></p></blockquote>
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<figure class="wp-block-image"><img src="https://lh6.googleusercontent.com/IdmQg5Hs5xxpPQ-2Sgfa97_jZzaaQmfBnnociDw8sEIsoatFutXnQBWXfPx9kK4bk1vifmLqGwGY44NfIh7GOxOaK3Z8qDjkHgMcbyAJVXUhy-WIS007l1dVRZmpDFvBhGz6WBmT" alt=""/></figure>
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<p>Source: <a href="https://moz.com/">MOZ</a></p>
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<h2><strong>5 Best Landing Page Optimization Strategies&nbsp;</strong><br></h2>
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<p>Here is a list of few best strategies for landing page optimization.<br></p>
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<h4>1. Make Your Landing Page Tell A Story</h4>
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<p>Your landing page should tell a story to highlight your purpose and the benefits of your product/service. Most importantly the focus should be on WHY people should buy from you. Write the content keeping your target audience persona in mind so that they can resonate with it. Add client testimonial or social media snippets to showcase your authenticity and back up the story you are telling. <br></p>
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<h4>2. Keep Your Landing Page Consistent With The Intent Of The Campaign</h4>
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<p>The landing page should reflect what had been promised in your marketing campaigns. Example - If a visitor came to your landing page to get access to a "30-day free trial" then make sure that is all that your landing page is pushing for. Do not stray away from the intent you used to draw your prospect on to the landing page. Keeping the landing page to the point and aligned to the original campaign intent will increase the possibility of conversion.<br></p>
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<h4>3. Your CTA Must Be Value-driven And Not Just Action-driven</h4>
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<p>A call-to-action is a must-have for your landing page. The data shows it is the main contributor in <a href="https://atcoredigital.com/blog-post/5-must-haves-for-b2b-website-conversion-optimization/">getting conversions</a> through landing pages. The CTA should not just be pushy to trigger the action; instead should provide some value to the visitor so that he feels compelled to take that action. Example - If you are expecting your prospects to download a tool that is going to help them collaborate with their team, use “Start Collaborating” v/s “Download Now.” In simple words, “Don’t make it Call to Action, Make it Call To Value.” Design and placement of CTA are extremely important.</p>
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<figure class="wp-block-image alignfull size-large"><img src="https://atcoredigital.com/wp-content/uploads/2019/12/banner-CTA-for-landing-page-strategies.jpg" alt="Landing Page Optimization" class="wp-image-3035"/></figure>
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<h4>4. Add Exit Intent-based Pop-up To Boost Conversion </h4>
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<p>You have worked hard to get traffic to the landing page. If they are leaving, try to engage them with a special offer or alternative that may convert them.  Adding an appropriate exit intent pop-up can possibly hold back your visitors and can dramatically grow your conversions. Although some people find pop-ups annoying but there is no harm in taking a chance to get last-minute attention from visitors.  According to a case study published by <a href="https://optinmonster.com/case-study-fastrack-recovers-53-percent-of-abandoning-visitors/">OptinMonster, their customer Fastrack recovered 53% of abandoning visitors</a> by adding an exit intent-based popup. <br></p>
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<h4>5. Make Landing Page Mobile Responsive </h4>
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<p>Whatever web assets you are designing these days, they have to be mobile responsive. The landing pages are no different. A study done by <a href="https://ourcodeworld.com/articles/read/902/all-the-responsive-web-design-statistics-you-need-to-know">Our Code World</a> on 'Responsive Webdesign' says; 57% of all web traffic comes from mobile devices. Make sure your landing page is crisp and delivering the right information because the mobile viewers are known to have a shorter viewing span. Give them easy options to engage and have a one-click call or send a message available for mobile users.</p>
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<h4>The TakeAway</h4>
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<p>These five tactics will surely work for most of the businesses. You need to thoroughly A/B test your landing page versions to decide on what resonates with your prospects and gets more conversions.</p>
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<!-- wp:paragraph -->
<p>Leverage our certified experts to optimize your lead generation process and to grow your brand. Write to us at info@atcordigital.com.<br></p>
<!-- /wp:paragraph -->]]></content:encoded>
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		<wp:post_id>3034</wp:post_id>
		<wp:post_date><![CDATA[2019-12-06 10:21:55]]></wp:post_date>
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										<category domain="post_tag" nicename="conversion-rate"><![CDATA[Conversion Rate]]></category>
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		<wp:meta_value><![CDATA[Landing page optimization can improve its effectiveness. Here is list of things you should do to make it a highly converting landing page.]]></wp:meta_value>
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			<wp:comment_author_email><![CDATA[ofeliabecker@zoho.com]]></wp:comment_author_email>
			<wp:comment_author_url>https://b2stats.com/</wp:comment_author_url>
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			<wp:comment_date><![CDATA[2020-01-15 20:00:56]]></wp:comment_date>
			<wp:comment_date_gmt><![CDATA[2020-01-15 20:00:56]]></wp:comment_date_gmt>
			<wp:comment_content><![CDATA[I don't know whether it's jᥙst me or if perhapѕ everyone else experiencing 
prօblems with your blog. Ӏt appears as if some 
of tһе tеxt on your content are running off the screen. Can someone else please 
provide feedback and let me know if this 
is happening to them as well? This may be a prоblem ѡith my web browser because I've had this happen before.
Kudos]]></wp:comment_content>
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		<title>How To Revive Old Sales Leads To Improve Conversion?</title>
		<link>https://atcoredigital.com/blog-post/how-to-revive-old-sales-leads-to-improve-conversion/</link>
		<pubDate>Tue, 10 Dec 2019 13:03:43 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3046</guid>
		<description></description>
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<p>What about those <strong>old sales leads</strong> from the last few months that did not convert to sales? No qualified lead should go to waste even if it is not responding right now. According to a survey by <a href="https://www.wilmingtondesignco.com/journal/73-of-b2b-leads-are-not-sales-ready-what-you-can-do-about-it">Wilmington Design Co. 73% of marketing leads are not sales-ready</a>, but with a persistent strategy in place, you can achieve higher conversions.</p>
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<p>If you have too many inactive or rejected leads, that either means your marketing and sales team is targeting the wrong audience or your process is not optimized for driving conversions. In this post, we have explained a tried and tested methods for reviving conversions from your presumed dead leads. Practicing these ideas will keep your inactive leads engaged, and improving sales over time.</p>
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<p><strong>Omni Channel Nurturing</strong></p>
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<p>We are living in the marketing automation tools era and must leverage it to revive your old sales qualified leads. Complementing your traditional phone call with systematic <a href="https://atcoredigital.com/blog-post/5-must-haves-for-marketing-automation-tool/">nurture campaigns</a> leveraging e-mails, social media, SMS can increase the chances of converting these old leads into actual sales by 50–70%. Reaching out to your old leads with new content and works, and your prospects may show a renewed interest in your product/services. Have a persona-based middle of the funnel and bottom of the funnel nurture strategy in place for all your leads. Don't just leave it on sales once a lead has been handed over, continue the marketing nurture to increase the chances of achieving a sale. </p>
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<p><strong>Get a Reson To Re-Connect</strong></p>
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<p>Instead of calling your old leads and reminding them about your previous conversation, get a more valuable reason to follow up. Like a new product launch or a special discount. Another worthy strategy is to follow your leads on social media and track changes happening at the leads company and their personal career. Interjecting at the right moment can revive interest. For example - If you are selling event management services and learn your prospect company just announced a customer conference engaging at that time might revive interest.  This will also leave a good impression and make them feel you care. Reconnecting should be about the lead's lifecycle, not about pushing sales. </p>
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<figure class="wp-block-image alignfull size-large"><img src="https://atcoredigital.com/wp-content/uploads/2019/12/Reviving-old-sales-2-1024x682.jpg" alt="Revive old sales lead " class="wp-image-3050"/></figure>
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<p><strong>Re-schedule Your Contact Routine</strong></p>
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<p>Change your routine of outreach, the time and the day. For example, if you are trying to contact your lead in the morning hours and never get your calls answered, it could simply because it is not the right time to contact them. This is a very simple yet proven effective tactic to engage with non-responsive leads.</p>
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<p><strong>Leverage Social Media to Engage</strong></p>
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<p>In no way, you can underestimate the power of social media or think of ignoring it when it comes to nurturing qualified leads. Tapping your potential clients through various social media channels can help to develop a relationship with your audience. Be it LinkedIn or Twitter; you get an opportunity to interact with your prospects directly. You can drop a personal message, respond to their post, use the hashtag they are following, or even email or make a call.<br></p>
<!-- /wp:paragraph -->

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<p><strong>Perform Periodic CleanUp and Update Your Data</strong></p>
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<p>Keep your data clean and organized so that your sales team can pitch only to qualified leads and target the right prospects when trying to revive old leads. The performance of the sales and marketing team depends on the quality of lead data. A clean and regularly updated database can make the sales process be more efficient. </p>
<!-- /wp:paragraph -->

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<p><a href="https://atcoredigital.com/blog-post/quick-tips-for-cleaning-up-sales-insights-in-marketo/">Click here to learn some tips on Sales insight clean up.&nbsp;</a><br></p>
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<p><strong>If everything fails, try to score a reference</strong></p>
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<p>If all your efforts fail and you are not able to get a sale don't be disheartened. If you run a good sales cycle, you can still ask them for references. If you have good engagement with your leads they may refer you to others who may be interested in your product/services.<br><br>If you want to revive your old leads and improve conversions, we can help you. We specialize in building nurture campaigns, leveraging an omnichannel approach to achieve that. Write to us at <a href="mailto:info@atcoredigital.com"><em>info@atcoredigital.com</em></a> to start a discussion on this. </p>
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		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>3046</wp:post_id>
		<wp:post_date><![CDATA[2019-12-10 13:03:43]]></wp:post_date>
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										<category domain="post_tag" nicename="database-cleanup"><![CDATA[Database Cleanup]]></category>
		<category domain="blog-category" nicename="digital-marketing"><![CDATA[Digital Marketing]]></category>
		<category domain="post_tag" nicename="inactive-leads"><![CDATA[Inactive leads]]></category>
		<category domain="blog-category" nicename="marketing-strategy"><![CDATA[Marketing Strategy]]></category>
		<category domain="post_tag" nicename="old-sales-leads"><![CDATA[Old Sales Leads]]></category>
		<category domain="post_tag" nicename="qualified-leads"><![CDATA[Qualified Leads]]></category>
		<category domain="post_tag" nicename="sales-marketing"><![CDATA[Sales &amp; Marketing]]></category>
		<category domain="post_tag" nicename="sales-conversions"><![CDATA[sales conversions]]></category>
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		<wp:meta_key><![CDATA[_yoast_wpseo_metadesc]]></wp:meta_key>
		<wp:meta_value><![CDATA[No qualified leads should go wate as it takes lots of time & efforts. Here is what you should do to revive you old sales leads.]]></wp:meta_value>
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			<wp:comment_id>21</wp:comment_id>
			<wp:comment_author><![CDATA[Bets]]></wp:comment_author>
			<wp:comment_author_email><![CDATA[mojeczkaaaa@o2.pl]]></wp:comment_author_email>
			<wp:comment_author_url>https://bestsilver.pl</wp:comment_author_url>
			<wp:comment_author_IP><![CDATA[85.113.39.89]]></wp:comment_author_IP>
			<wp:comment_date><![CDATA[2019-12-15 03:27:06]]></wp:comment_date>
			<wp:comment_date_gmt><![CDATA[2019-12-15 03:27:06]]></wp:comment_date_gmt>
			<wp:comment_content><![CDATA[Hey! I simply want to give an enormous thumbs up for the good information you've gotten right here on this post. I will likely be coming again to your blog for more soon.]]></wp:comment_content>
			<wp:comment_approved><![CDATA[1]]></wp:comment_approved>
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			<wp:comment_id>22</wp:comment_id>
			<wp:comment_author><![CDATA[Bets]]></wp:comment_author>
			<wp:comment_author_email><![CDATA[mojeczkaaaa@o2.pl]]></wp:comment_author_email>
			<wp:comment_author_url>https://kingy.pl</wp:comment_author_url>
			<wp:comment_author_IP><![CDATA[79.120.177.106]]></wp:comment_author_IP>
			<wp:comment_date><![CDATA[2019-12-15 03:28:20]]></wp:comment_date>
			<wp:comment_date_gmt><![CDATA[2019-12-15 03:28:20]]></wp:comment_date_gmt>
			<wp:comment_content><![CDATA[An interesting dialogue is value comment. I believe that you should write extra on this matter, it won't be a taboo topic but usually individuals are not enough to talk on such topics. To the next. Cheers]]></wp:comment_content>
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		<title>What are the Key Marketing Trends in 2020?</title>
		<link>https://atcoredigital.com/blog-post/what-are-the-key-marketing-trends-in-2020/</link>
		<pubDate>Fri, 13 Dec 2019 07:18:37 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3054</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>To stay on top of your marketing game, you should adapt to the ever-evolving changes in marketing trends. The marketing technology landscape is changing fast and a new generation of innovative products and services are powering modern marketing in ways never imagined. In this post, we have compiled a few dominating marketing trends in 2020.<br></p>
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<h2><strong>1) Artificial Intelligence</strong></h2>
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<p>Artificial Intelligence is revolutionizing the marketing world and will be at the top of the list of marketing trends in 2020. A lot of the marketing technology you use today including marketing automation and advertising is powered by Artificial intelligence. Marketers knowing or unknowingly are adopting Artificial Intelligence-powered execution. A martech stack powered by Artificial Intelligence is bound to deliver superior results for marketers.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>In early 2019 Harvard&nbsp; Business Review seconded the prediction given by Gartner analyst a few years back that ‘AI technology will penetrate all sectors by 2020.' The current scenario is that 47% of digitally mature organizations have defined &amp; incorporated Artificial Intelligence in their digital marketing strategy (<a href="https://cmo.com/features/articles/2018/2/27/adobe-mobile-maturity-study-the-next-mobile-decade.html#gs.Ix9J9CI">Source</a>). In fact, opting for AI will be one of the most ruling marketing trends in 2020</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>In marketing, some of the practical implementations of artificial intelligence include:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>AI-Powered Chatbot</li><li>Predictive Content Creation &amp; Curation</li><li>E-commerce Optimization&nbsp;</li><li>Digital Advertising</li><li>AI-powered ABM&nbsp;</li><li>Hyper-Personalization of Communications</li><li>Predictive Marketing Based on Past Behavior</li><li>Implementing and Optimizing ‘Voice Search Queries’</li></ul>
<!-- /wp:list -->

<!-- wp:heading {"level":3} -->
<h3><strong>2) Conversational Marketing</strong></h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Conversational marketing is another tool that needs to be part of your Maretch stack in 2020. The concept facilitates a real-time one-to-one connection between marketers and customers. People seek an instant response to their queries when they have in their minds. A survey by the B2C community concluded that <a href="https://www.business2community.com/marketing/does-your-2020-marketing-strategy-include-conversational-marketing-02257726">82% of users want an “immediate” response</a>; indicating that modern marketing needs to power real-time conversations when and where a customer wants.<br><br><strong>Chatbots</strong> are the best technique to keep your marketing efforts interactive. The AI-powered technology has made it convenient for the website visitors to get intelligent and engaging answers when and where they want. The idea behind conversational marketing is to intensify the user experience with the help of a feedback-driven mode, enabling higher engagement and loyalty.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Some interesting stats&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:quote -->
<blockquote class="wp-block-quote"><p>Top <a href="https://learn.g2.com/artificial-intelligence-statistics">benefits of chatbots</a> are 24-hour availability (64%), instant responses to inquiries (55%), and answers to simple questions (55%)</p><p><a href="https://botcore.ai/wp-content/uploads/2018/02/Infographic-Chatbots-2018-01-2-2.jpg">63% of respondents</a> prefer messaging an online chatbot to communicate with a business or brand</p></blockquote>
<!-- /wp:quote -->

<!-- wp:paragraph -->
<p>See here in this example, AI-based chatbot is assisting the customer in finalizing his pizza order. The chatbot is suggesting him option, based on his past orders with dominos.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:image {"width":277,"height":567} -->
<figure class="wp-block-image is-resized"><img src="https://lh3.googleusercontent.com/UyT5RZ2nrN2pIKdxmPmkvxVTQlIRjdsmIUtTZXzsD7SITaSzTgr7-X0pMcgxRbHfMmjOz7LPyueLzCVFC1ojvQMDo8Oqu1MYw0VAasMjk2FbuUXmB7Yj-EhFA8llga97eg9GYUi0" alt="Marketing Trends in 2020" width="277" height="567"/></figure>
<!-- /wp:image -->

<!-- wp:heading -->
<h2><strong>3) Personalization</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Personalization is key to generate maximum conversation from your online assets by providing relevant content/information to visitors/prospects. Whether it’s a website, email campaign or online buying, everyone expects a personalized experience. Most of the businesses are already inclined towards it and many will surely consider this marketing trend in 2020.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Personalized marketing is all about collecting good quality demographic and behavioral data of prospects and customers and using it to provide highly relevant and engaging communications. Netflix and Amazon are the best examples to start with. Consider their tailored recommended products or movie titles to all visitors/subscribers.</p>
<!-- /wp:paragraph -->

<!-- wp:quote {"className":"is-style-large"} -->
<blockquote class="wp-block-quote is-style-large"><p><em>“personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”</em> -  <em>Kevin George from <a href="https://www.singlegrain.com/email-marketing/how-ai-helps-add-personalization-to-your-email-campaigns/">EmailMonks</a></em> </p></blockquote>
<!-- /wp:quote -->

<!-- wp:paragraph -->
<p>Another remarkable example demonstrating the power of personalization is Cadbury’s personalized video campaign in Australia. The campaign was based on the information (age, location, and preferences) they collected from the Facebook profiles of their users. The results were astonishing; the campaign generated a 65% increase in click-through rate and a 33.6% increase in conversion rate.</p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2><strong>4) Messaging Apps</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>If you think social messaging apps like WhatsApp, Facebook Messenger, etc. are just for personal messaging with your friends, then you are wrong. Interacting with business is as convenient as with your friends over these messaging apps.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Adoption of Messaging Apps in Business</p>
<!-- /wp:paragraph -->

<!-- wp:image -->
<figure class="wp-block-image"><img src="https://lh3.googleusercontent.com/MjNml9H1IBXX4iKpdVMKZbl2cYWF_zQmhuVuhx8EAPSW8ComI4lr2Uu2sPl1WoQxzaTjZnYTEQK3BeSA2mYYSRfp9nV5-OtXVse5m81hlEtz99cdylvI6DT7KnwLPaQE_knFS6ek" alt="Marketing Trends in 2020"/></figure>
<!-- /wp:image -->

<!-- wp:paragraph -->
<p>Using social messaging apps for one-to-one interaction with customers will be another booming marketing trend in 2020. These social messaging apps are already contributing a lot in personalized marketing and are expected to do more in the coming years. Sending direct messaging or responding to chat apps adds value to customer experience. More and more businesses are building a presence on messaging apps and providing the omnichannel experience engaging with customers through their preferred channel for communication.</p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2><strong>5) Content Marketing and SEO&nbsp;</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Content marketing and <a href="https://atcoredigital.com/blog-post/importance-of-search-engine-optimization-seo-for-your-business/">SEO</a> are a match made in heaven but the 2020 digital marketing scenario will continue to witness the dominance of content marketing on SEO. The experts still believe that it is better to implement a balanced content marketing strategy, instead of emphasizing solely on old school SEO tactics, to grow your business.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Providing relevant content to your audience through <a href="https://blog.hubspot.com/blog/tabid/6307/bid/5519/blogging-businesses-experience-126-higher-lead-growth-than-non-blogging-businesses.aspx">blogs, whitepapers or webinars can generate 126% more qualified leads</a> than those who ignore to invest in content marketing strategy.&nbsp;&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:quote {"className":"is-style-large"} -->
<blockquote class="wp-block-quote is-style-large"><p>“rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.” -  <a href="https://www.inc.com/peter-roesler/google-offers-advice-to-website-owners-affected-by-recent-november-2019-algorithm-update.html">John Mueller</a>   from Google</p></blockquote>
<!-- /wp:quote -->

<!-- wp:paragraph -->
<p>An astonishing,&nbsp; <a href="https://www.pointvisible.com/blog/content-marketing-statistics-2019/">88% of B2B content marketers</a> believe that creating &amp; distributing relevant content convinced their audience to develop higher credibility and trust in their organization.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2><strong>6) Interactive Content</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>One of the fastest-growing <a href="https://atcoredigital.com/blog-post/5-must-haves-for-digital-marketing-success/">digital marketing trends</a> is interactive content. It allows users for active engagement and to be an integral part of the two-way experience. Marketers are already leveraging interactive content to help prospects make their buying decisions and in 2020 this marketing trend will accelerate. For example, think about:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>Augmented reality ads</li><li>360-degree videos</li><li>Embedded calculators</li><li>Live Webinars</li><li>Quizzes, and Gamification</li><li>Interactive Infographics</li></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>The audience engagement is higher with interactive content. Some interesting stats</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>63% of marketers said they are using interactive content to educate their audience&nbsp;</li><li>93% of marketers believe that interactive content performs better versus static content</li><li>There is a 33% increase in the number of interactive posts over social media<br>Source: <a href="https://www.toprankblog.com/2019/02/interactive-content-marketing-statistics/">TopRankBlog</a>  </li></ul>
<!-- /wp:list -->

<!-- wp:heading -->
<h2><strong>7) Voice Search Strategy</strong>  </h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>The voice search technology is on the rise and will continue to rise even in the coming years. The increasing number of voice search users will force marketers to re-design their marketing strategies for 2020.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>With evolving artificial intelligence technology the voice assistants like Alexa, Siri and Google have improved a lot and have greatly reduced search result errors. Check out these stats to know how voice search will affect your industry:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>The total voice searching user base among US adults is 42.7%.</li><li>20% of queries on Google’s mobile app and Android devices are voice searches</li><li>By 2020, 30% of web browsing sessions will be done without a screen</li><li>55% of all American homes will own a smart speaker by 2022</li><li>72% of people who own voice-activated speakers say that their devices are used as part of their daily routines</li></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>Source: <a href="https://99firms.com/blog/voice-search-statistics/#gref">99firms&nbsp;</a></p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Being faster, accurate and convenient, voice search improves the user experience. That means if you optimize your website for voice search, you will have brighter chances of showing up on the top results produced by voice assistants.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3><strong>8) Influencer Marketing</strong></h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Influencer marketing is a progressive version of word-of-mouth marketing that emphasis using key industry leaders to escalate your brand message to a larger audience. Influencers can be famous silver-screen celebrities. But lately, some LinkedIn, Instagram or YouTube users have built a huge niche following. These online industry-specific personalities are influencers who can spread your business through their social channels. The coming year will witness the dominance of local influencers over celebrities, and this marketing concept will be one of the key marketing trends in 2020.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Because influencer marketing is considered more honest and real than corporate advertising:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>63% of consumers believe in influencers’ opinions about the brand than what brands say about themselves.</li><li>17% of businesses spend more than half of their online marketing budget on influencer marketing.&nbsp;</li><li>89% of marketers admitted to getting better ROI from influencer marketing in comparison to other marketing channels.</li></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>Source: <a href="https://www.bigcommerce.com/blog/influencer-marketing-statistics/#10-most-important-influencer-marketing-statistics-for-2019">Influencer Marketing, BigCommerce</a></p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3><strong>9) Geo-Fenced Marketing</strong></h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>The location-based marketing idea - Geo-fencing is nothing new for marketers. We expect a significant increase in the usage of geo-fencing marketing trends in 2020 and beyond. According to a survey report published by Market Search Future - <a href="https://www.marketresearchfuture.com/reports/geofencing-market-4490">geo-fencing marketing is expected to reach <strong>$2.4 billion by 2023</strong> </a>– along with the rise of mobile users.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>When you combine personalization and location-based targeting the results can be very powerful. Imagine knowing someone’s personal preferences from their social media accounts and using that to serve ads that are most relevant to them as they are walking through a mall.&nbsp;&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3><strong>10) The Next Generation of Marketing Analytics</strong></h3>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>The customer journey has become more complex in this omnichannel age. An average consumer engages multiple times with a brand before they make a purchase. With multiple channels to manage and to keep track of, the tracking &amp; analyzing seems to have become a monstrous job.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Measuring results and being able to attribute them accurately has been and will be of tremendous importance. More investment will be made in the analytics and businesses will explore something beyond the basic analytics. Advanced Business Intelligence solutions that help in better decision making are going to see a rise in 2020.</p>
<!-- /wp:paragraph -->

<!-- wp:quote {"className":"is-style-large"} -->
<blockquote class="wp-block-quote is-style-large"><p>According to <a href="https://neilpatel.com/blog/marketing-trends/">Neil Patel</a> the BI solutions are -&nbsp; “A central place where you can tie in all your data and make better-informed decisions so you can optimize for your lifetime value instead of your short-term income.”</p></blockquote>
<!-- /wp:quote -->

<!-- wp:heading -->
<h2><strong>Get Ready For 2020!!</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Make sure you start the new year with a clear marketing plan on the board to ensure your business's online success. For any assistance with the implementation of the above mentioned digital marketing trends, you can set up a&nbsp; quick consultation session with our experts. Write to us at <strong>info@atcoredigital.com</strong>.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p></p>
<!-- /wp:paragraph -->]]></content:encoded>
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										<category domain="post_tag" nicename="ai-based-technology"><![CDATA[AI-based technology]]></category>
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		<wp:meta_value><![CDATA[2020 is around the corner. While AI and personalized marketing will be vital, check out what other marketing trends in 2020 will rule the industry.]]></wp:meta_value>
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			<wp:comment_author><![CDATA[andre]]></wp:comment_author>
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			<wp:comment_content><![CDATA[http://alessandrofedi.com please support my website]]></wp:comment_content>
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			<wp:comment_author><![CDATA[Data Science Training In Hyderabad]]></wp:comment_author>
			<wp:comment_author_email><![CDATA[nikhilreddy.basupally@gmail.com]]></wp:comment_author_email>
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			<wp:comment_content><![CDATA[Excellent Article/Blog, Very informative post that resolved all me queries, keep updating, Thanks]]></wp:comment_content>
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			<wp:comment_author><![CDATA[malika]]></wp:comment_author>
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			<wp:comment_author_url>http://virtuelcampus.univ-msila.dz/facsegc/</wp:comment_author_url>
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			<wp:comment_content><![CDATA[This is really important for search engine ranking, however, the writer is a very well said on this topic.]]></wp:comment_content>
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					</item>
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		<title>5 Awsome Free SEO Tools You Need To Rank high on Google</title>
		<link>https://atcoredigital.com/blog-post/5-awsome-free-seo-tools-you-need-to-rank-high-on-google/</link>
		<pubDate>Thu, 19 Dec 2019 12:57:33 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3068</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p> FREE is Exciting!! and when it gets you high Search Engine ranking, web traffic, and revenue, its a bliss. Fortunately, there are tons of Free SEO tools available nowadays. In this post, we will back up the idea of ‘stop investing in expensive SEO tools for top ranking by explaining the 5 best FREE SEO tools we think are keepers. Let’s begin!!  <br></p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2>1.<strong>Google Search Console</strong><br></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>This is a FREE SEO tool from Google toolkit that helps businesses to optimize their sites for search. It provides tons of information that can help you in making effective SEO decisions. Here is an overview of what information and analysis you can expect from Google Search Console:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>Have an in-depth keywords analysis, including their search volume and CPC</li><li>Learn about which pages/blogs are ranking higher for your targeted keywords</li><li>Compare current website traffic and trends for six months</li><li>Look for pages getting high traffic, pages having high click rates, and even high bounce rate</li><li>Have detailed issues report for your websites like any crawl errors or broken links</li><li>Learn about your website compatibility &amp; performance issues, i.e., if it is mobile compatible or not, or if it has loading time issues, etc</li></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>Studying these metrics allow you to pinpoint the areas that require focus. You can then develop a better strategy so that your website can perform well in Google SERP's.  <br></p>
<!-- /wp:paragraph -->

<!-- wp:image -->
<figure class="wp-block-image"><img src="https://lh6.googleusercontent.com/5gbn_yEhThRUx0rfBuFS4LmFthjhRL_evDguaVW3uaSnjsQJ27kKwyBEJb9SICltjFeJlKvHO1AAFM0tOPI9IEfMdW4wN4_lV9Yr5MkGLio_n4YL6XxOYaOqv-zLCrQ3lgPKNcV3" alt="FREE SEO tools"/></figure>
<!-- /wp:image -->

<!-- wp:paragraph -->
<p></p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2>2.<strong>Structured Data Markup Helper</strong><br></h2>
<!-- /wp:heading -->

<!-- wp:image -->
<figure class="wp-block-image"><img src="https://lh5.googleusercontent.com/zxBUpC6QK9xIYVdFngMviEnjsvfV7IttR4ArRx83PngpnReyco5OdW-U8AoIc_i4iV8y6JaEy2mkXfBp_hdbRoc6Poqal0OVz4hCJew2yHeahTYHEy5rXY3Jxth-NQl39lvG83gL" alt="FREE SEO tools"/></figure>
<!-- /wp:image -->

<!-- wp:paragraph -->
<p> Image Source: <a href="https://www.smartinsights.com/digital-marketing-strategy/structured-data-local-business-seo/">Using Structured Data</a> </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>A very simple example of structured data showing up in your search results would be the star ratings for your business listings just like the example below (Case1). As you can see the search results with the star ratings stand out compared to the one without it. To get results like this you have to know how to use structured data. If implemented well, a structured data strategy will allow you to show your results with rich snippets, breadcrumbs, ratings, reviews, links, price tags, and other elements in search results.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>How to develop accurate structured data for your website? <a href="https://www.google.com/webmasters/markup-helper/u/0/">Google's Structured Data Markup<em> Helper</em></a><em> is the tool that can </em>help you in developing &amp; implementing structured data on your website. It will enable you to have proper schema markup for your structured data. <br></p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Once you have proper Schema Markup:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>It helps define the meaning of your data to the search engines</li><li>It is a semantic code that, if added correctly on the website, can help you get ranked high in the SERPs</li></ul>
<!-- /wp:list -->

<!-- wp:heading -->
<h2>3.<strong>Google Trends</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Google trends help you grow your brand along with getting your site ranked high in the SERPs. It allows you to drill down based on location, time, categories etc. Here is what it can do for you:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>It provides you related queries suggestions</li><li>Using the "+ Compare" tool, you can add more keywords to compare the search trends</li><li>You get advanced insight into search results, divided into categories</li><li>The best part is, Google trends help you find out the historical search trends for your keywords for over 15 years</li></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>Look at this image to have a better idea.<br></p>
<!-- /wp:paragraph -->

<!-- wp:image -->
<figure class="wp-block-image"><img src="https://lh6.googleusercontent.com/64fCxZo7ZrlNxWOqxZ4kI-zRZn09QgjUB8i8Go8G1bpaARW77mqNAB2OSLm9XJIm24kYz0j1PvwX8V0tGs0Yq_njUp_unJQJbYRCsBFMovWyXjY-ztniUsNkxCDcuAXBSbx1qMvY" alt="Google Trends as SEO tool"/></figure>
<!-- /wp:image -->

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<p>When you know what people have been searching for historically, you can leverage the information to produce content. Publishing content on what people are searching for can get you ranked in top position. <br></p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2>4.<strong>Ubersuggest</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Want more traffic? <a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a> can help you get it on your website. It is another FREE SEO tool that has incorporated almost all features of some popular (and paid) SEO tools like SEMRush, Moz, and Ahref for free. It provides you real-time information including:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>Website traffic analysis</li><li>Domain Overview</li><li>Keywords Suggestions</li><li>Content Ideas</li><li>Top ranking pages</li><li>Backlink Data</li></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>The Ubersuggest keyword tool gives you detailed keywords analysis, including the hundreds of more ideas with their search competition, difficulty level, and even seasonal trends for each keyword. It is one of the fastest, easiest, and best keywords research tool available today.&nbsp;<br></p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2>5.<strong>XML Sitemap Generator</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Some marketers are still not clear about the role of XML sitemap in SERP results. But the fact is, it is a crucial factor that determines your website position in Google search results. Adding an XML sitemap makes your website highly indexable. The XML sitemap is basically a directory that holds detailed information of your web pages, including all the content in them.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>This file has a specific format and is added for crawlers only, to tell them with certain specific information about the webpages within your website. The <a href="https://www.xml-sitemaps.com/">XML sitemap Generator</a> tool can quickly create this file for you, simply add your domain name, click 'Start,' and there you go. </p>
<!-- /wp:paragraph -->

<!-- wp:image -->
<figure class="wp-block-image"><img src="https://lh5.googleusercontent.com/FgVguU9ux-VfstVDErgrmdJJ9VBJBh_eEWlcEDW1Yz06jN6N7wdzMAAAosy1OhcR5SEFGILu-veLwGyDO8Etw3qdlrVYt5stQJuINdBLkcIVxifp4LRwdvd8i7wr_dh9a4eITz66" alt="XML Sitemap Generator for SEO"/></figure>
<!-- /wp:image -->

<!-- wp:heading -->
<h2><strong>The Takeaway</strong><br></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>The above mentioned free SEO tools will definitely help you to understand how you can improve your website optimization. However, these tools can be useful only if you know how to best use them and most importantly have the time to analyze and implement all the required changes. We could be your best friend when it comes to <a href="https://atcoredigital.com/blog-post/importance-of-search-engine-optimization-seo-for-your-business/">SEO of your website</a>, write to us at info@atcoredigitals.com to know-how.<br></p>
<!-- /wp:paragraph -->]]></content:encoded>
		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>3068</wp:post_id>
		<wp:post_date><![CDATA[2019-12-19 12:57:33]]></wp:post_date>
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		<wp:post_name><![CDATA[5-awsome-free-seo-tools-you-need-to-rank-high-on-google]]></wp:post_name>
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										<category domain="blog-category" nicename="seo"><![CDATA[SEO]]></category>
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		<wp:meta_value><![CDATA[3069]]></wp:meta_value>
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		<wp:meta_value><![CDATA[94]]></wp:meta_value>
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		<wp:meta_key><![CDATA[_yoast_wpseo_focuskw]]></wp:meta_key>
		<wp:meta_value><![CDATA[Free SEO Tools]]></wp:meta_value>
		</wp:postmeta>
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		<wp:meta_key><![CDATA[_yoast_wpseo_metadesc]]></wp:meta_key>
		<wp:meta_value><![CDATA[It is really fun to know the best Free SEO tools that can get you tons of web traffic and high rankings in search engine results.You will love these.]]></wp:meta_value>
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		<title>Winning Tactics For Conversational Marketing In 2020</title>
		<link>https://atcoredigital.com/blog-post/winning-tactics-for-conversational-marketing-in-2020/</link>
		<pubDate>Fri, 20 Dec 2019 11:47:28 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3073</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph -->
<p>Are you striving to move your potential buyers faster through the sales cycle? Conversational marketing may be a great solution. The AI-powered chatbots have already elevated the customer service quality to new levels and are expected to do more wonders in 2020. Live chat and chatbots are the two popular conversational marketing trends. Online Chat has moved beyond customer support, it now helps in engaging and nurturing your website visitors.<br></p>
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<h2><strong>Check out Some Surprising Conversational Marketing Stats</strong></h2>
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<ul><li>Gartner predicts that in 2020, all B2B and B2C businesses will try to incorporate conversational marketing as a recognized channel for revenue</li><li>According to WPForum, 86% of online shoppers prefer proactive support</li><li>Hubspot saw 2.5X more open rate and 6X more click rate when they sent messages through Facebook messager in comparison to email campaigns</li></ul>
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<h2><strong>Opportunities with Chatbots-Conversational Marketing in 2020</strong><br></h2>
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<p>Chatbots are the first who greets you while visiting most websites nowadays and having them has become a must-have thing for any website. There is also a concern about how to use Chatbots effectively for marketing? Here are some best practices to keep in mind while implementing chatbots for marketing.</p>
<!-- /wp:paragraph -->

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<h2><strong>1) Personalize the Chatbot Text</strong></h2>
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<p>If you are serious about the effective implementation of chatbots, pay attention to ''Chatbot personalization.'' Indeed, get some professionals to write smart content for your chatbots. Having personalized chatbots will be a trending strategy for conversational marketing in 2020.<br></p>
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<!-- wp:quote {"className":"is-style-large"} -->
<blockquote class="wp-block-quote is-style-large"><p><em>Gartner predicts that by 2020, people will have more conversations with chatbots than their spouses. The chatbots of the future don't just respond to questions. They talk. They think. They draw insights from knowledge graphs. They forge emotional relationships with customers.</em></p></blockquote>
<!-- /wp:quote -->

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<p>&nbsp;Personalization is already ruling the digital world and is expected to dominate in the coming years.&nbsp;&nbsp;&nbsp;<br></p>
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<h2>2) <strong>Implement Offline Bots to be "Always available" for Customers</strong></h2>
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<p>Even if people prefer to chat with a live human via online chat over the bots it is practically impossible or too expensive to have humans available all the time to attend to customer queries. </p>
<!-- /wp:paragraph -->

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<p>A bot that is available when live agents are not present can handle all queries and generate more leads beyond your regular business hours. Even if you have live agents available for certain hours do deploy Chatbots for initial connect and drive more leads to the live agents.<br></p>
<!-- /wp:paragraph -->

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<h2><strong>3) Conventional Standard Customer Interactions</strong></h2>
<!-- /wp:heading -->

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<p>For E-commerce websites and online service providers, this practice works well. When you know your current and prospect customers could come up with standard issues, you can let the chatbots handle it. The bots can efficiently respond to FAQ's, product description queries, place an order, provide order status, process cancellation/return related queries.&nbsp;<br></p>
<!-- /wp:paragraph -->

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<p>The chatbots can easily manage to respond to such common conventional issues with the pre-programmed answers. Consider this example of bot helping a customer in finalizing his flower bouquet order.&nbsp;<br></p>
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<figure class="wp-block-image"><img src="https://lh6.googleusercontent.com/18E3JdYCGSugXqzmJgwvYaTBD_0ejGJy2xmVBwO6g7NbrS6UvwUZkiayRlumHFNq9usBZ5DUFlepVrD7L5X09zSygC4EoNTwMrrmJ0fSDx4hpqur9xIGsdg5mqL41Ea_jIXNW_YI" alt="conversational marketing in 2020"/></figure>
<!-- /wp:image -->

<!-- wp:heading -->
<h2><strong>4) Social Media Messaging App&nbsp;</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Leveraging social media messaging apps for accelerating your customer sales cycle- is another way of conversational marketing working. It is not surprising to know that people exchange more than a billion messages over social media messaging apps with businesses each month.&nbsp;<br></p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>The facebook messenger and WhatsApp like message platforms are great to drive conversations that could lead to sales. For example, your qualified lead abandons the cart and getting a reminder/notification or text for the same on their mobile device app can reengage the customer, and increase the probability they would complete the purchase.<br></p>
<!-- /wp:paragraph -->

<!-- wp:image -->
<figure class="wp-block-image"><img src="https://lh5.googleusercontent.com/WxnpFa_V7DM5HtfAUSL7n8RLPXHBePSkBFrFtJpXnGiJjJnfY0eTv7Uz7f7kWk8ickqsmLPMsmFY1OQfPWTbKzQr7d1nsRfx5nGQ56lbtCCVH5NrHWSZZ6LjgapPkc8W3F3URSbr" alt="conversational marketing in 2020"/></figure>
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<!-- wp:paragraph -->
<p>Image source: <a href="https://www.klaviyo.com/">Social Media Messenger apps as Conversational Marketing</a>&nbsp;<br></p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2><strong>Final Words</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Conversational marketing channels, including the AI-powered chatbots, are integral to marketing automation space. How to integrate these platforms is no longer a big question; the key concern is, are you ready for it? Here are some other <a href="https://atcoredigital.com/blog-post/what-are-the-key-marketing-trends-in-2020/">key marketing trends in 2020</a> that will transform the future of online digital experiences. If you would like to discuss marketing automation with our experts, then drop us an email at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a>. <br></p>
<!-- /wp:paragraph -->]]></content:encoded>
		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>3073</wp:post_id>
		<wp:post_date><![CDATA[2019-12-20 11:47:28]]></wp:post_date>
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		<wp:meta_value><![CDATA[The upcoming conversational marketing trends in 2020 will decide the future of the digital marketing era. As a marketer you should learn about these.]]></wp:meta_value>
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			<wp:comment_id>24</wp:comment_id>
			<wp:comment_author><![CDATA[andrea]]></wp:comment_author>
			<wp:comment_author_email><![CDATA[andreamarraccini@gmail.com]]></wp:comment_author_email>
			<wp:comment_author_url>http://alessandrofedi.com</wp:comment_author_url>
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			<wp:comment_date><![CDATA[2019-12-30 00:37:44]]></wp:comment_date>
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			<wp:comment_content><![CDATA[http://anderamarraccini.com please support my website]]></wp:comment_content>
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		<title>Social Media Strategies And Trends for 2020</title>
		<link>https://atcoredigital.com/blog-post/social-media-strategies-and-trends-for-2020/</link>
		<pubDate>Mon, 30 Dec 2019 12:42:10 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3098</guid>
		<description></description>
		<content:encoded><![CDATA[<!-- wp:paragraph {"align":"center"} -->
<p class="has-text-align-center"><br><strong>Business to Business OR Person To Person- Social Media (Strategies) connects all!!</strong><br></p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>What is the first thing people do when they wake up in the morning? 8 out of 10 will respond that they check their mobile phones for social media notifications. And why not? It just takes a tweet to share any piece of information, and it takes only 3 seconds to connect with someone across the globe.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:quote {"className":"is-style-large"} -->
<blockquote class="wp-block-quote is-style-large"><p><strong>As Jeff Bezos, puts it </strong>- “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” </p></blockquote>
<!-- /wp:quote -->

<!-- wp:list -->
<ul><li>3.5 billion people in the world, i.e. about 42% of the total population are using social media</li><li>In 2018, as per a survey by Globalwebindex, it was reported that an average person spends almost 2 hours and 22 minutes every day on social media.</li><li>Around 68% of the U.S. adults are active Facebook users, making Facebook the most used social media platform in the world.</li></ul>
<!-- /wp:list -->

<!-- wp:heading -->
<h2><strong>Some of the trends to consider while building your 2020 Social Media Strategy</strong></h2>
<!-- /wp:heading -->

<!-- wp:heading -->
<h2><strong>1) Ephemeral Content Will Continue To Make Waves</strong></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Ephemeral Content is the type of content that remains online for a brief period of time, for example, Instagram, Facebook, and Snapchat stories. The story update feature exists for both individuals and businesses on every social media platform. With this fast-moving world, our attention spans have also shrunk, and that has made ephemeral content popular. The fondness of the audience towards updating stories made most of the platforms incorporating this feature, including Facebook, snap chat, Instagram, WhatsApp, etc.&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>400 million people view Instagram Stories every day</li><li>Snapchat influencers are posting 2X more stories</li><li>1 of every 3 Instagram users admitted that they are influenced stories when making purchase decisions.</li></ul>
<!-- /wp:list -->

<!-- wp:image {"align":"full"} -->
<figure class="wp-block-image alignfull"><img src="https://lh4.googleusercontent.com/zoF07Oi7AAgUe_Pu0T8tr1NygGUGFU5QQEP0ZuQm4cgl2O1U3ysf_FH01CsahkEyNCgczWbdYeDPkNiFWm1Q_Qg7CBtLwy0QXwZAC3_QeCBIHjUFsB436HDRrqVYRno99j8aR2Bf" alt="Social Media Strategies 2020"/></figure>
<!-- /wp:image -->

<!-- wp:paragraph -->
<p>Source: <a href="https://www.instagram.com/arshiamoorjani/">Instagram Influencer Story</a><br></p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2><strong>2) Influencer Marketing Is A Trend Here To Stay</strong><br></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Social media has given birth to a new breed of influencers that are not your traditional celebrities. They are a mix of everyday users, specialists, and proponents of certain special interests. They are driving demand for products and services they promote to their followers on social media channels. The audience views them as trusted advisors and their role in Influencer Marketing will continue to grow in 2020 and beyond.</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>Roughly 65% of Influencer Marketing budgets were said to have been increased in 2019.&nbsp;</li><li>17% of the brands have spent over half their marketing budgets on influencer marketing in 2019.</li><li>Businesses save 24% on content creation by leveraging influencer's content</li></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>Although influencer marketing has been around for long, Social Media has made it a cornerstone of modern marketing. As a marketer, you will need to make sure your social media strategies have influencer marketing built-in if you want to future-ready.</p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2><strong>3) Social Media Ads</strong><br></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Social Media ads are becoming increasingly useful than any other type of ads. Social Media advertising is even more important when it comes to targeting the millennials audience. In fact, 95% of the online adult audience (ages between 18 to 34) loves to follow and engage with a brand on social media.&nbsp;<br></p>
<!-- /wp:paragraph -->

<!-- wp:image {"align":"full"} -->
<figure class="wp-block-image alignfull"><img src="https://lh3.googleusercontent.com/MXCUB1b2aCcwmKJPPSy2dKG94EWaOCnEN-ijRtcHRdpuTbsAr0fS3AyZtrmTrUliMaWGYfm083pRQcNGxnd1w3eNI-K7qNJv-1GOUOQuKVZMpE1TsXygBt7w07pN0o-pphbR6qV0" alt="Social Media Strategies 2020, millennials marketing "/></figure>
<!-- /wp:image -->

<!-- wp:list -->
<ul><li>70% of social media advertisers choose to invest in Facebook ads as they feel this a most promising platform.&nbsp;&nbsp;</li><li>Twitter earned $575 million of revenue from the ads in the first quarter of 2018–a 21% increase year over year.</li></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>When planning your 2020 marketing budgets make sure paid social advertising is part of your social media strategies. Do not ignore it and if needed trade budgets from other traditional marketing channels.</p>
<!-- /wp:paragraph -->

<!-- wp:heading -->
<h2><strong>4) Use of Artificial Intelligence In Social Media</strong><br></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>"AI for social media" market is projected to grow from $633 million in 2018 to more than $2.1 billion by 2023, according to estimates <a href="https://www.marketsandmarkets.com/PressReleases/ai-in-social-media.asp">from Markets and Markets</a>.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Whether it is a website or social media, AI-powered applications are owning the game everywhere. Not only do they allow businesses to engage, but they also help in targeting the right audience. Machine learning and Natural language processing (NLP) tools are empowering incredibly powerful social experiences. Here are a few examples of how AI is empowering various social media platforms</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><li>Messenger applications for real-time conversational marketing</li><li>Social media monitoring and predictive behavior analytics</li><li>Behavior-based targeting with advertisement</li></ul>
<!-- /wp:list -->

<!-- wp:heading -->
<h2><strong>5) Video Content Is Here To Stay</strong><br></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>With more than 95% of the world’s cell phone being smart devices video consumption is at an all-time high and growing.&nbsp; 96%of millennials watch one video per day and several throughout the week <a href="https://blog.hubspot.com/marketing/state-of-video-marketing-new-data?__hstc=191390709.d1d5d1960b427f3abb40742354ff2e25.1576877868215.1577479159625.1577482209971.3&amp;__hssc=191390709.2.1577482209971&amp;__hsfp=1906791755">Hubspot.</a>&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Social Media channels like Facebook, YouTube, and others are responsible for the majority of the marketing videos being consumed by end-users. Live videos are another popular option to drive engagement with your audience and grow your brand following on social media.</p>
<!-- /wp:paragraph -->

<!-- wp:image {"align":"center","id":3108,"sizeSlug":"large"} -->
<div class="wp-block-image"><figure class="aligncenter size-large"><img src="https://atcoredigital.com/wp-content/uploads/2019/12/Infographic-Video-Marketing-trends-2020-498x1024.jpg" alt="Infographic- Video Marketing trends 2020" class="wp-image-3108"/></figure></div>
<!-- /wp:image -->

<!-- wp:heading -->
<h2><strong>There You Go!!</strong><br></h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>So, marketers, are you ready? Aptly consider these trends while planning your social media strategies for 2020. Social Media is something that will not be slowing down any time soon. For any further discussion or knowledge share from our experts, you can write to us at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a>.&nbsp;&nbsp;</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p></p>
<!-- /wp:paragraph -->]]></content:encoded>
		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>3098</wp:post_id>
		<wp:post_date><![CDATA[2019-12-30 12:42:10]]></wp:post_date>
		<wp:post_date_gmt><![CDATA[2019-12-30 12:42:10]]></wp:post_date_gmt>
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		<wp:meta_value><![CDATA[Buckle up your shos befor entering Digital competition in 2020. Here are some of the trends you eed to consider while building your Social Media Strategies.]]></wp:meta_value>
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		<title>5 Tips For A Successful Pardot Implementation</title>
		<link>https://atcoredigital.com/blog-post/5-tips-for-a-successful-pardot-implementation/</link>
		<pubDate>Fri, 03 Jan 2020 13:17:16 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3113</guid>
		<description></description>
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<h3><strong>Crawl, Walk, and Run; this is how it exactly goes when working on Pardot Implementation!!</strong><br></h3>
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<p>Do you aspire to get the maximum ROI out of your Pardot implementation? Well, everyone does, it's a huge investment in terms of budget and time after all. But the bitter truth is, not all companies who invest in implementing marketing automation meet success. You need to develop an implementation strategy that is pragmatic and can get you off the ground with Pardot quickly.&nbsp;&nbsp;<br></p>
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<p>Considering our own Pardot implementation experience with our clients, we are writing this post hoping it will help Pardot users and aspirants.&nbsp;<br></p>
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<h2><strong>Some Worth-Knowing Marketing Automation Stats</strong></h2>
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<ul><li>Nearly 50% of marketers admit that they have not been successful in implementing automated email marketing campaigns. - <em>“Marketing Automation Trends for Success”</em></li><li>27% of marketing influencers find Marketing Automation/Email/CRM challenging to utilize. -  <em>“Marketing Technology Utilization Survey” </em> </li><li>Over 15% of marketers still find creating automation and integration as the biggest challenges with any automation tool. - <em>“Marketing Automation Challenges Report 2019” </em></li></ul>
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<figure class="wp-block-image alignfull"><img src="https://lh3.googleusercontent.com/fSaLvITE0_iJDuEfIervEt8xWM32Tk-3eY9uvP1YiqnAfW3ga0ruK3vz6mDv0QIUEDP9t7r69mhR3qno7vKNtFe6k9v_UeiPfl3KYypuqnlbHnSl6dxaLVFzGlyOwSgWfn-O7pU8" alt="Pardot Implementation"/></figure>
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<p><em>Source: </em><a href="http://ascend2.com/wp-content/uploads/2019/03/Ascend2-Marketing-Technology-Utilization-Report-190327.pdf"><em>Marketing Technology Utilization Survey” (2019)</em></a></p>
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<p></p>
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<h2><strong>Here’s What You Need To Ensure To Make Your Pardot Implementation A Success</strong></h2>
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<h2><strong>Identify &amp; Define your Automation Processes</strong></h2>
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<p>Working with vague or undefined processes while Pardot implementation can drag you into the rabbit hole. The first and foremost requirement for a successful Pardot implementation is - having clear and defined processes.&nbsp;</p>
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<p>You can’t expect success until you understand what you want to improve with your automation tool. Do a health check-up of your current marketing and sales efforts and ask yourself the following questions:<br></p>
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<ul><li>How successful are your sales engagements? How can you improve them to get better qualifying leads?</li><li>Is your website generating enough leads? If no, how can you improve on this?</li><li>Evaluation of your marketing KPIs, and how can you further improve them?</li></ul>
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<p>You better have a clear blueprint about the processes you want to automate, but do not rush for it. Define your process, do its IRL testing with humans, and see the results. If you find it fit to roll only, then you should automate it. </p>
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<h2><strong>Plan For Enough Content Assets</strong></h2>
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<blockquote class="wp-block-quote is-style-large"><p><em>68% of successful marketers give credit to lead scoring based on content and engagement for experiencing improved revenue in their organizations- </em><a href="http://www.lenskold.com/LeadGenStudy_2013"><em>The Lenskold and Pedowitz Groups</em></a><em>. </em></p></blockquote>
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<p>Ignoring the significance of required content (both in terms of quality &amp; quantity) could be a big hurdle in any marketing automation practice - Pardot implementation is no different. Consider the example of the 'Drip nurturing email marketing campaign' - it requires a large volume of content. If you do not create enough content, you won't reach the goals you have set.</p>
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<p>Develop enough content assets, including blogs, Whitepapers, checklists, guides, infographics, etc. that could be used in different campaigns to engage with your audience.&nbsp;<br></p>
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<h2><strong>Outline Clear Ownership and Align the teams</strong></h2>
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<p>Whom does the marketing automation tool belong to? Marketing, IT, or Sales department? Actually, all have a role to play and the success of your Pardot implementation depends on all. Align all your in-house teams and ensure their expertise in handling various Pardot processes. Defining clear responsibility will be way more helpful in implementing your automation tool. In case your team lacks knowledge in marketing automation tools, you can look forward to hiring professional services from <a href="https://atcoredigital.com/marketing-services/">Pardot Consulting agencies</a> to bridge the gap.&nbsp;<br></p>
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<h2><strong>Be Prepared to face Technical Implications challenges</strong>.</h2>
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<p>Pardot, just like other technology products you use requires technical resources to ensure success with it. Whether you like it or not, you need to have technical resources lined up to handle the technical implementation challenges that will come along by its nature. Activities like integration with your stack, building and managing assets will require technical expertise. If you do not have in house resources hire an expert agency to help with the technical setup.<br></p>
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<p>Make sure the technical issues arising from your Pardot implementation are well documented for future references and maintain technical architecture documentation from day one. With growing Martech stack around your Pardot instance, you will need to refer and build this documentation over time. <br></p>
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<h2><strong>Sow the Seeds For Post Implementation Support</strong></h2>
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<p><a href="https://www.act-on.com/blog/70-new-really-marketing-automation-stats/">⅔ of the companies fail</a> to leverage the lead nurturing capabilities of marketing automation tools because of a lack of resources for post-implementation support. Make sure you have a resource plan and budget in place to have a team that can run Pardot operations and scale when the time comes. Though once set up you can expect the campaigns to run in an automated way you still need to orchestrate the automation. Make sure you have resources that are able to design, build, launch and manage campaigns in Pardot to drive the best results. Periodic training for the team on best practices should also be an integral part of your Pardot success plan.<br></p>
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<h2><strong>There you go!!</strong></h2>
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<p>Save yourself some time by preparing these things before starting with the Pardot implementation. However, having a partner to assist you in pardot implementation could be a sound bet. You can reach out to our pardot expert team to know more about ongoing &amp; proactive support. Please write us an email at <em>info@atcoredigital.com.</em><br></p>
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		<wp:post_id>3113</wp:post_id>
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		<wp:meta_value><![CDATA[Learn some tried and tested tips to make your Pardot implementation a success story. Ensure you won't be counted among the marketers, who failed to do so.]]></wp:meta_value>
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			<wp:comment_id>32</wp:comment_id>
			<wp:comment_author><![CDATA[riverbank]]></wp:comment_author>
			<wp:comment_author_email><![CDATA[carriebucklin@gmail.com]]></wp:comment_author_email>
			<wp:comment_author_url>https://b2stats.com/</wp:comment_author_url>
			<wp:comment_author_IP><![CDATA[136.243.81.120]]></wp:comment_author_IP>
			<wp:comment_date><![CDATA[2020-01-19 20:58:13]]></wp:comment_date>
			<wp:comment_date_gmt><![CDATA[2020-01-19 20:58:13]]></wp:comment_date_gmt>
			<wp:comment_content><![CDATA[Sрot on with this write-up, I absоlutely tһink this аmazіng sіte needs a 
great deal more attentіon. I'll probably 
be returning to read more, tһanks for the advice!]]></wp:comment_content>
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		<title>5 Best Strategies for Millennial Marketing in 2020</title>
		<link>https://atcoredigital.com/blog-post/5-best-strategies-for-millennial-marketing-in-2020/</link>
		<pubDate>Thu, 09 Jan 2020 10:25:14 +0000</pubDate>
		<dc:creator><![CDATA[Deepika_atcoredigital]]></dc:creator>
		<guid isPermaLink="false">https://atcoredigital.com/?post_type=blog_post&#038;p=3118</guid>
		<description></description>
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<p><strong>“Millennial is more than a generation. It’s a mindset.”</strong></p>
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<p> <strong>Millennial Marketing</strong>- People born between 1980 to the early 2000s, the Millennials, are an intriguingly different generation. They have a reputation of being strikingly different from the other generations and of course, they run the internet. Millennials are 25% of the total population and continue to grow in buying power.&nbsp;Because of their growing importance millennials are leading marketers to engage with them in completely different ways and pushing the limits of creative modern millennial marketing.<br></p>
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<h2><strong>The APE (Authenticity, Personalization, and Essentialization) Of Content For Millennial Marketing&nbsp;</strong></h2>
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<p>In the words of Bill Gates, “Content is king”. But what are the characteristics that make it the king? What does one look forward to when engaging with content? The most common answers will come out to be – the quality and authenticity of the content. Here are a few things to keep in mind when producing content for the Millennials.</p>
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<ul><li><strong>The more unique content you provide, the wider will be your content reach. </strong>Millennials love unique information that they have never heard of. Provide them that and they will not just consume it but spread it like wildfire. They can themselves be your engines of millennial marketing.</li><li><strong>Essentialized content helps go through the main information without the hassle of reading long paragraphs. </strong>Millennials are impatient and have the tendency to get bored easily. Keep it simple and informative and they won’t lose interest.</li><li><strong>Personalization is the factor that appeals to everyone. </strong>The more millennials can relate to your business, the more they will want to buy from you. 80% of millennials prefer brands that personalize their experience. Personalization is key to successful millennial marketing.</li></ul>
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<h2><strong>Some Interesting Facts to Understand the Millennial Mindset</strong><br></h2>
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<blockquote class="wp-block-quote"><p><em>84% of millennials don’t trust traditional marketing&nbsp;</em></p><p><em>40% of them are influenced by their favorite influencers</em></p><p><em>57% of the Millennials shop online through social media on the spot</em></p><p><em>More than half of the millennials check their emails every morning</em></p><p><em>Around 44% of millennials are ready to promote brands on social media in exchange for rewards</em></p></blockquote>
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<p>Marketers simply cannot ignore such an important demographic. This generation likes to feel a connection with whatever they are consuming. If your product or service appeals to their values they will want to connect. They like transparency and love brands that listen to them. That is why millennial marketing is different and requires special attention.</p>
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<figure class="wp-block-image alignwide size-large"><img src="https://atcoredigital.com/wp-content/uploads/2020/01/Millennials-loves-mobile-optimized-websites.png" alt="Millennial Marketing" class="wp-image-3119"/><figcaption> Source: <a href="https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/">Pew Research Center survey of U.S</a>.  </figcaption></figure>
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<h2><strong>Here Are A Few </strong> <strong>Successful</strong> <strong>Millennial</strong> <strong>Marketing Strategies</strong>   </h2>
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<h3><strong>Mobile-First Experience</strong></h3>
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<p>Never underestimate the importance of mobile devices. In fact, 54% of web traffic today is originating from mobile devices. 90% of millennials own smartphones and calling them mobile addicts will not be an exaggeration. On average they check their phones 43 times a day. So for any business to provide a mobile-first experience is of utmost importance. If targeting millennials, marketers will most likely be connecting with their potential clients through mobile devices.&nbsp;</p>
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<p>Being mobile-first would mean that you are designing your engagement and digital experience keeping mobile users at the forefront and thinking desktop as a secondary. Mobile-first experience is a must-have best practice for successful millennial marketing.</p>
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<h3><strong>Social Media is Key</strong> in <strong>Millennial</strong> <strong>Marketing</strong> <br></h3>
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<p>In this digital world, information can spread like fire and social media is usually the medium. Indulge with this generation through social media and you will not go unnoticed.<br></p>
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<ul><li>Facebook is the highest used social media across the globe with 74% active reach</li><li>As per eMarketer reports, more than half of millennials are active on Instagram&nbsp;</li><li>7 out of 10 millennials are now using Snapchat&nbsp;</li></ul>
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<p>Want to target the millennials? Bring your business to social media. This generation best connects with brands that have social media content to offer. They are heavily influenced by the reviews, ratings, and comments and are most likely to shop through social media.&nbsp;</p>
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<p>Build a <a href="https://atcoredigital.com/blog-post/social-media-strategies-and-trends-for-2020/">social media marketing strategy</a> that includes all channels popular with your millennial audience. Pay utmost attention to what your target audience is reacting to and how on these social media channels.<br></p>
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<h3><strong>Influencer Marketing Works Like A Charm</strong></h3>
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<p>In 2018, when Kylie Jenner tweeted that she no longer uses Snapchat, the company saw a 6% ($1.3 billion) drop in its market valuation. That is a strong example of how much our millennials love influencers and the impact they can have on a business. Influencers are the modern age celebrities who dominate our feeds today. Thanks to social media, many genuine new-age influencers are becoming very important and the influencer marketing game is not limited to just celebrities.&nbsp;</p>
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<ul><li>Around 40% of Millennials think that their favorite influencer understands them better than their real-life friends</li><li>6 out of 10 millennials follow influencer recommendations more than bona fide celebrities</li></ul>
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<p>Invest in influencer marketing. Millennials might not check newspapers or news channels in the morning but they sure check their social media feeds every day. Influencers are the gateways to reach millennials everywhere. Work on connecting with these trending influencers and your brand will reach millions. Influencer marketing is a strategy that will not go out of trend for a long time and can work wonders in millennial marketing.<br></p>
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<h3><strong>Omni Channel </strong><strong>Accessibility</strong><strong> And Convenience</strong></h3>
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<p>Any brand that is convenient to reach via multiple channels has the potential to be a hit among millennials. In fact, saying that millennial marketing thrives on digital connections and conversations won’t be a stretch.&nbsp;</p>
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<ul><li>60% of millennials have used chatbots and 70% of them describe their experience to be fairly positive</li><li>63% of millennials are more likely to get in touch with a brand without interfacing with a human</li></ul>
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<p>Focus your attention on reaching out to your millennial customers by making available omnichannel engagement experiences. They like connecting to brands through emails, text messages, chatbots, and social media handles. Invest in understanding them and give importance to their reviews and feedbacks. Make them feel you are accessible through their preferred medium of connecting with you and Millennials will flock your brand.&nbsp;</p>
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<h3><strong>Final Thoughts</strong><br></h3>
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<p>Yes! Understanding the millennial mindset is not rocket science. They just crave a connection while engaging with any business. With these simple tactics, you can excel at targeting millennials. For any further consultation on millennial marketing, our experts are just an email away. Write to us at <a href="mailto:info@atcoredigital.com">info@atcoredigital.com</a>.<br></p>
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		<excerpt:encoded><![CDATA[]]></excerpt:encoded>
		<wp:post_id>3118</wp:post_id>
		<wp:post_date><![CDATA[2020-01-09 10:25:14]]></wp:post_date>
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		<category domain="post_tag" nicename="social-media-marketing"><![CDATA[Social Media Marketing]]></category>
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